chơi xổ số keno trực tuyến

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Money","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Data Management","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34244"},"slug":"data-management","categoryId":34244}],"title":"Five Must-Have Features of Data Observability","strippedTitle":"five must-have features of data observability","slug":"five-must-have-features-of-data-observability","canonicalUrl":"","手机搜检索擎提升":{"metaDescription":"Ensure the health of your data at every stage with a comprehensive data observability solution. Learn the must-have features of a strong data observability platform.","noIndex":0,"noFollow":0},"content":"In this article you will learn:\r\n<ul>\r\n \t<li><a href=\"#what\">What is data observability?</a></li>\r\n \t<li><a href=\"#why\">Why is data observability necessary for your data platform?</a></li>\r\n \t<li><a href=\"#features\">What are the must-have features of a strong data observability platform?</a></li>\r\n</ul>\r\n<div id=\"what\"></div>\r\n<h2 id=\"tab1\" >What is data observability?</h2>\r\nData is increasingly important to today’s businesses — and ensuring the quality and reliability of that data is critical. High-quality data is the fuel for everything from building new products to driving accurate decision making. <a href=\"//www.montecarlodata.com/blog-what-is-data-observability/\" target=\"_blank\" rel=\"noopener\">Data observability</a> was created to make ensuring the quality of data easier, faster, and more scalable over the long term.\r\n\r\nData observability gives organizations a complete view of their data's health at every stage — from data pipelines to infrastructure — as well as delivering at-a-glance views of dependencies and relationships between datasets. By leveraging data observability, data teams can quickly identify and resolve data quality issues before they reach data consumers, effectively reducing costs, minimizing impact, and driving confidence in the data products it protects.\r\n<div id=\"why\"></div>\r\n<h2 id=\"tab2\" >Why is data observability necessary?</h2>\r\n<em>Data downtime</em> — time when data is incomplete, erroneous, missing, or otherwise inaccurate — can be disastrous for organizations. From misallocated budgets to broken AI models, data quality issues can wreak havoc on organizations of all kinds.\r\n\r\nWhile data quality testing and monitoring are relatively common practices, data observability goes beyond the traditional methods of testing and monitoring. Data observability manages and improves data quality <em>at scale</em> by leveraging automated monitoring, custom rules, root cause analysis tools, and impact analysis to not only catch and resolve known data quality incidents faster but to detect and resolve unknown data quality issues as well.\r\n<div id=\"features\"></div>\r\n<h2 id=\"tab3\" >Five must-have elements of a strong data observability platform</h2>\r\nChoosing the right <a href=\"//www.montecarlodata.com/blog-data-observability-tools/\" target=\"_blank\" rel=\"noopener\">data observability tool</a> can help your company avoid a menagerie of serious and costly data quality incidents, so it’s important to know what features you should have on your shopping list. Below are five features you should look for when considering a data observability solution for your data stack.\r\n<ol>\r\n \t<li>\r\n<p class=\"first-para\"><strong>ML-powered deep and broad data monitoring — both out-of-the-box and custom monitors</strong></p>\r\n<p class=\"child-para\">A key aspect of an effective data observability platform is its use of machine learning (ML) for data monitoring. Platforms with ML enable teams to programmatically identify data quality and performance issues, such as data freshness, volume issues, and schema changes out-of-the-box. Data observability platforms also offer the ability to create custom monitors that are tailored to your specific business needs and applied to your most critical tables, providing deep monitoring where you need it and allowing you to tackle recurrent data issues that can crop up within specific data environments.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\"><strong>End-to-end integrations across cloud and on-prem tooling</strong></p>\r\n<p class=\"child-para\">An effective data observability platform should work with tools both in the cloud and on-prem. This necessary integration allows for comprehensive oversight of your data platform, from ingestion and storage to transformation and consumption. This integration helps track data movement across a variety of settings, which improves the platform's ability to find and fix quality issues quickly and effectively.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\"><strong>Incident triaging and resolution workflows</strong></p>\r\n<p class=\"child-para\">To reduce the impact of data problems, it's important to have effective workflows for triaging and resolving incidents. A good data observability platform simplifies the steps to detect, triage, resolve, and measure data quality issues. This usually involves automatic alerts, tools to prioritize issues by severity and impact, and robust integrations with messaging and project management tools that complement existing workflows. Efficient prioritization means data teams can concentrate on the most urgent problems, which helps decrease delays and keeps the data accurate and reliable.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\"><strong>Root cause and impact analysis via field-level lineage</strong></p>\r\n<p class=\"child-para\">Identifying the underlying cause of a data quality issue is essential to preventing it in the future. An effective data observability platform will provide field-level lineage, which provides an at-a-glance view of where the data came from, how it was changed, and what dependencies or data products are impacted by it. This information allows data teams to quickly understand the root-cause of an issue upon detection, decide who’s responsible for resolving it, and determine who should be informed to minimize cost.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\"><strong>Performance monitoring — query optimization and cloud cost management</strong></p>\r\n<p class=\"child-para\">A key part of a strong data observability platform is performance monitoring, which includes improving query efficiency and managing cloud costs. This function helps you find and fix inefficient data queries and processes that could raise operating costs or slow down performance. By making queries more efficient and optimizing cloud resources, organizations can make their data operations more cost-effective and deliver greater value from their data platform at a significantly lower cost.</p>\r\n</li>\r\n</ol>\r\n<h2 id=\"tab4\" >Pioneering the future of reliable data with data observability</h2>\r\nImplementing a data observability platform that includes these five elements will empower your organization to reduce data downtime, improve data reliability, deliver more value for stakeholders, and foster an environment of data trust across your organization.\r\n\r\nDownload <em><a href=\"//info.montecarlodata.com/data-observability-for-dummies-monte-carlo-edition/?utm_source=third_party&utm_medium=cs&utm_campaign=dummiesguide\" target=\"_blank\" rel=\"noopener\" data-testid=\"bookSponsorDownloadButton\">Data Observability For Dummies</a></em> to discover how data observability can help you improve your data reliability, build organizational trust, and deliver even more value from your data products.","description":"In this article you will learn:\r\n<ul>\r\n \t<li><a href=\"#what\">What is data observability?</a></li>\r\n \t<li><a href=\"#why\">Why is data observability necessary for your data platform?</a></li>\r\n \t<li><a href=\"#features\">What are the must-have features of a strong data observability platform?</a></li>\r\n</ul>\r\n<div id=\"what\"></div>\r\n<h2 id=\"tab1\" >What is data observability?</h2>\r\nData is increasingly important to today’s businesses — and ensuring the quality and reliability of that data is critical. High-quality data is the fuel for everything from building new products to driving accurate decision making. <a href=\"//www.montecarlodata.com/blog-what-is-data-observability/\" target=\"_blank\" rel=\"noopener\">Data observability</a> was created to make ensuring the quality of data easier, faster, and more scalable over the long term.\r\n\r\nData observability gives organizations a complete view of their data's health at every stage — from data pipelines to infrastructure — as well as delivering at-a-glance views of dependencies and relationships between datasets. By leveraging data observability, data teams can quickly identify and resolve data quality issues before they reach data consumers, effectively reducing costs, minimizing impact, and driving confidence in the data products it protects.\r\n<div id=\"why\"></div>\r\n<h2 id=\"tab2\" >Why is data observability necessary?</h2>\r\n<em>Data downtime</em> — time when data is incomplete, erroneous, missing, or otherwise inaccurate — can be disastrous for organizations. From misallocated budgets to broken AI models, data quality issues can wreak havoc on organizations of all kinds.\r\n\r\nWhile data quality testing and monitoring are relatively common practices, data observability goes beyond the traditional methods of testing and monitoring. Data observability manages and improves data quality <em>at scale</em> by leveraging automated monitoring, custom rules, root cause analysis tools, and impact analysis to not only catch and resolve known data quality incidents faster but to detect and resolve unknown data quality issues as well.\r\n<div id=\"features\"></div>\r\n<h2 id=\"tab3\" >Five must-have elements of a strong data observability platform</h2>\r\nChoosing the right <a href=\"//www.montecarlodata.com/blog-data-observability-tools/\" target=\"_blank\" rel=\"noopener\">data observability tool</a> can help your company avoid a menagerie of serious and costly data quality incidents, so it’s important to know what features you should have on your shopping list. Below are five features you should look for when considering a data observability solution for your data stack.\r\n<ol>\r\n \t<li>\r\n<p class=\"first-para\"><strong>ML-powered deep and broad data monitoring — both out-of-the-box and custom monitors</strong></p>\r\n<p class=\"child-para\">A key aspect of an effective data observability platform is its use of machine learning (ML) for data monitoring. Platforms with ML enable teams to programmatically identify data quality and performance issues, such as data freshness, volume issues, and schema changes out-of-the-box. Data observability platforms also offer the ability to create custom monitors that are tailored to your specific business needs and applied to your most critical tables, providing deep monitoring where you need it and allowing you to tackle recurrent data issues that can crop up within specific data environments.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\"><strong>End-to-end integrations across cloud and on-prem tooling</strong></p>\r\n<p class=\"child-para\">An effective data observability platform should work with tools both in the cloud and on-prem. This necessary integration allows for comprehensive oversight of your data platform, from ingestion and storage to transformation and consumption. This integration helps track data movement across a variety of settings, which improves the platform's ability to find and fix quality issues quickly and effectively.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\"><strong>Incident triaging and resolution workflows</strong></p>\r\n<p class=\"child-para\">To reduce the impact of data problems, it's important to have effective workflows for triaging and resolving incidents. A good data observability platform simplifies the steps to detect, triage, resolve, and measure data quality issues. This usually involves automatic alerts, tools to prioritize issues by severity and impact, and robust integrations with messaging and project management tools that complement existing workflows. Efficient prioritization means data teams can concentrate on the most urgent problems, which helps decrease delays and keeps the data accurate and reliable.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\"><strong>Root cause and impact analysis via field-level lineage</strong></p>\r\n<p class=\"child-para\">Identifying the underlying cause of a data quality issue is essential to preventing it in the future. An effective data observability platform will provide field-level lineage, which provides an at-a-glance view of where the data came from, how it was changed, and what dependencies or data products are impacted by it. This information allows data teams to quickly understand the root-cause of an issue upon detection, decide who’s responsible for resolving it, and determine who should be informed to minimize cost.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\"><strong>Performance monitoring — query optimization and cloud cost management</strong></p>\r\n<p class=\"child-para\">A key part of a strong data observability platform is performance monitoring, which includes improving query efficiency and managing cloud costs. This function helps you find and fix inefficient data queries and processes that could raise operating costs or slow down performance. By making queries more efficient and optimizing cloud resources, organizations can make their data operations more cost-effective and deliver greater value from their data platform at a significantly lower cost.</p>\r\n</li>\r\n</ol>\r\n<h2 id=\"tab4\" >Pioneering the future of reliable data with data observability</h2>\r\nImplementing a data observability platform that includes these five elements will empower your organization to reduce data downtime, improve data reliability, deliver more value for stakeholders, and foster an environment of data trust across your organization.\r\n\r\nDownload <em><a href=\"//info.montecarlodata.com/data-observability-for-dummies-monte-carlo-edition/?utm_source=third_party&utm_medium=cs&utm_campaign=dummiesguide\" target=\"_blank\" rel=\"noopener\" data-testid=\"bookSponsorDownloadButton\">Data Observability For Dummies</a></em> to discover how data observability can help you improve your data reliability, build organizational trust, and deliver even more value from your data products.","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34244,"title":"Data Management","slug":"data-management","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34244"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"What is data observability?","target":"#tab1"},{"label":"Why is data observability necessary?","target":"#tab2"},{"label":"Five must-have elements of a strong data observability platform","target":"#tab3"},{"label":"Pioneering the future of reliable data with data observability","target":"#tab4"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":296111,"title":"Components of a Data Governance 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Carlo","brandingLink":"//www.montecarlodata.com/","brandingLogo":{"src":"//coursofppt.com/wp-content/uploads/monte-carlo-logo.png","width":184,"height":60},"sponsorAd":"","sponsorEbookTitle":"Data Observability For Dummies, Monte Carlo Special Edition","sponsorEbookLink":"//info.montecarlodata.com/data-observability-for-dummies-monte-carlo-edition/?utm_source=third_party&utm_medium=cs&utm_campaign=dummiesguide","sponsorEbookImage":{"src":"//coursofppt.com/wp-content/uploads/data-observability-for-dummies-monte-carlo-special-edition-164x255.jpg","width":164,"height":255}},"primaryLearningPath":"Solve","lifeExpectancy":"One year","lifeExpectancySetFrom":"2025-01-18T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[{"adPairKey":"sponsored","adPairValue":"customsolutions"}]},"status":"publish","visibility":"public","articleId":301483},{"headers":{"creationTime":"2023-12-07T20:53:27+00:00","modifiedTime":"2025-01-26T15:31:46+00:00","timestamp":"2025-01-26T18:01:11+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Operations","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34247"},"slug":"operations","categoryId":34247}],"title":"How a Quality Management System Boosts Product Excellence and Success","strippedTitle":"how a quality management system boosts product excellence and success","slug":"how-a-quality-management-system-boosts-product-excellence-and-success","canonicalUrl":"","手机搜检索擎提升":{"metaDescription":"Learn how an effective quality management system can help companies more easily collect, integrate, and act upon data to automate best practices and processes and boost quality.","noIndex":0,"noFollow":0},"content":"In this article you will learn:\r\n<ul>\r\n \t<li><a href=\"#system\">What is a quality management system?</a></li>\r\n \t<li><a href=\"#benefits\">What are the benefits of a good quality system?</a></li>\r\n \t<li><a href=\"#data-important\">Why is data important in quality management?</a></li>\r\n \t<li><a href=\"#challenge\">What is a challenge in implementing a quality management system?</a></li>\r\n \t<li><a href=\"#decision-making\">How does a good quality management system impact decision-making?</a></li>\r\n</ul>\r\n<div id=\"system\"></div>\r\n<h2 id=\"tab1\" >What is a quality management system?</h2>\r\nA quality management system (QMS) is a strategic discipline that requires a framework, significant financial and resource investments, and an enterprise-wide commitment.\r\n\r\nCompanies today recognize that quality isn’t just a vague attribute to claim in marketing materials or on a website. Quality is a key business driver that is essential to success.\r\n\r\n<img class=\"aligncenter size-full wp-image-295915\" src=\"//coursofppt.com/wp-content/uploads/etq-quality-control-shutterstock_150557984.jpg\" alt=\"men working in factory checking for quality\" width=\"535\" height=\"355\" />\r\n<div id=\"benefits\"></div>\r\n<h2 id=\"tab2\" >What are the benefits of a good quality system?</h2>\r\nIt helps organizations to:\r\n<ul>\r\n \t<li>Improve their processes and products</li>\r\n \t<li>Reduce costs</li>\r\n \t<li>Boost the customer experience</li>\r\n \t<li>Meet key compliance requirements</li>\r\n</ul>\r\nOrganizations are turning to digital solutions to automate quality management. A quality management system enables organizations to:\r\n<ul>\r\n \t<li>Automatically document, manage, and control the structure, processes, roles, responsibilities, and procedures required to ensure quality management</li>\r\n \t<li>Centralize quality data enterprise-wide so that organizations can analyze and act upon it</li>\r\n \t<li>Access and understand data not only within the organization, but also external data residing with suppliers and other partners</li>\r\n</ul>\r\n<div id=\"data-important\"></div>\r\n<h2 id=\"tab3\" >Why is data important in quality management?</h2>\r\nThe key to leveraging a QMS for better business outcomes is data. Even the most advanced QMS is useless without effective data. Data gathered across the connected ecosystem – from manufacturing floors to business offices – provides the insights to boost efficiency, productivity, and quality.\r\n\r\nAn effective QMS can help companies more easily collect, integrate, and act upon data to automate best practices and processes and boost quality enterprise-wide. This is crucial since, with all the different systems in use from product design to delivery, sharing data to derive insights can seem like an insurmountable task.\r\n<div id=\"challenge\"></div>\r\n<h2 id=\"tab4\" >What is a challenge in implementing a quality management system?</h2>\r\nMany organizations don’t have sufficient data or the processes in place to get insights on the products they build to make informed decisions or mitigate risk. They’re delivering what they think they should provide, or what’s required by law, but without the data-driven insights to help them reach the next level.\r\n\r\n<img class=\"aligncenter size-full wp-image-295916\" src=\"//coursofppt.com/wp-content/uploads/etq-outlines-bw-2022.jpg\" alt=\"The hidden cost of poor quality can be up to 4x the visible costs\" width=\"535\" height=\"448\" />\r\n<div id=\"decision-making\"></div>\r\n<h2 id=\"tab5\" >How does a good quality management system impact decision-making?</h2>\r\nThe next evolution of effective quality management is connected quality that arms companies with the data and automation needed to improve decision-making at every stage of the product lifecycle and empower employees to deliver the highest quality.\r\n\r\nToday’s quality management systems can enable companies to more easily and accurately automate quality processes to reach new levels of product excellence, brand reputation, and competitive leadership. And it requires an approach that involves the entire organization in order to succeed.\r\n<h2 id=\"tab6\" >References</h2>\r\n<a href=\"//coursofppt.com/article/technology/information-technology/data-science/big-data/10-steps-to-using-data-to-improve-business-decisions-140157/\">10 Steps to Using Data to Improve Business Decisions</a>\r\n\r\n<a href=\"//coursofppt.com/article/technology/computers/macs/general-macs/data-analysis-and-decision-making-147912/\">Data Analysis and Decision-Making</a>\r\n\r\n<a href=\"//coursofppt.com/article/technology/computers/macs/general-macs/tips-making-good-business-decisions-253980/\">Tips for Making Good Business Decisions</a>\r\n<h2 id=\"tab7\" >About the Book</h2>\r\nWiley has recently published <a class=\"bookSponsor-btn\" href=\"//content.etq.com/qms-dummies/p/1\" target=\"_blank\" rel=\"noopener\" data-testid=\"bookSponsorDownloadButton\"><em>Advanced Quality Management for Dummies, ETQ Special 2nd Edition</em></a>. The book provides a dynamic introduction to comprehensive quality management and helps business leaders discover the steps required to select and implement a QMS that can bring a quality culture to an organization and create more satisfied customers.\r\n\r\nDownload<strong><a class=\"bookSponsor-btn\" href=\"//content.etq.com/qms-dummies/p/1\" target=\"_blank\" rel=\"noopener\" data-testid=\"bookSponsorDownloadButton\"> ETQ’s Advanced QMS For Dummies eBook</a></strong> to discover more about the operational and business impact of a QMS, plus best practices for selecting and deploying the right QMS for your organization.","description":"In this article you will learn:\r\n<ul>\r\n \t<li><a href=\"#system\">What is a quality management system?</a></li>\r\n \t<li><a href=\"#benefits\">What are the benefits of a good quality system?</a></li>\r\n \t<li><a href=\"#data-important\">Why is data important in quality management?</a></li>\r\n \t<li><a href=\"#challenge\">What is a challenge in implementing a quality management system?</a></li>\r\n \t<li><a href=\"#decision-making\">How does a good quality management system impact decision-making?</a></li>\r\n</ul>\r\n<div id=\"system\"></div>\r\n<h2 id=\"tab1\" >What is a quality management system?</h2>\r\nA quality management system (QMS) is a strategic discipline that requires a framework, significant financial and resource investments, and an enterprise-wide commitment.\r\n\r\nCompanies today recognize that quality isn’t just a vague attribute to claim in marketing materials or on a website. Quality is a key business driver that is essential to success.\r\n\r\n<img class=\"aligncenter size-full wp-image-295915\" src=\"//coursofppt.com/wp-content/uploads/etq-quality-control-shutterstock_150557984.jpg\" alt=\"men working in factory checking for quality\" width=\"535\" height=\"355\" />\r\n<div id=\"benefits\"></div>\r\n<h2 id=\"tab2\" >What are the benefits of a good quality system?</h2>\r\nIt helps organizations to:\r\n<ul>\r\n \t<li>Improve their processes and products</li>\r\n \t<li>Reduce costs</li>\r\n \t<li>Boost the customer experience</li>\r\n \t<li>Meet key compliance requirements</li>\r\n</ul>\r\nOrganizations are turning to digital solutions to automate quality management. A quality management system enables organizations to:\r\n<ul>\r\n \t<li>Automatically document, manage, and control the structure, processes, roles, responsibilities, and procedures required to ensure quality management</li>\r\n \t<li>Centralize quality data enterprise-wide so that organizations can analyze and act upon it</li>\r\n \t<li>Access and understand data not only within the organization, but also external data residing with suppliers and other partners</li>\r\n</ul>\r\n<div id=\"data-important\"></div>\r\n<h2 id=\"tab3\" >Why is data important in quality management?</h2>\r\nThe key to leveraging a QMS for better business outcomes is data. Even the most advanced QMS is useless without effective data. Data gathered across the connected ecosystem – from manufacturing floors to business offices – provides the insights to boost efficiency, productivity, and quality.\r\n\r\nAn effective QMS can help companies more easily collect, integrate, and act upon data to automate best practices and processes and boost quality enterprise-wide. This is crucial since, with all the different systems in use from product design to delivery, sharing data to derive insights can seem like an insurmountable task.\r\n<div id=\"challenge\"></div>\r\n<h2 id=\"tab4\" >What is a challenge in implementing a quality management system?</h2>\r\nMany organizations don’t have sufficient data or the processes in place to get insights on the products they build to make informed decisions or mitigate risk. They’re delivering what they think they should provide, or what’s required by law, but without the data-driven insights to help them reach the next level.\r\n\r\n<img class=\"aligncenter size-full wp-image-295916\" src=\"//coursofppt.com/wp-content/uploads/etq-outlines-bw-2022.jpg\" alt=\"The hidden cost of poor quality can be up to 4x the visible costs\" width=\"535\" height=\"448\" />\r\n<div id=\"decision-making\"></div>\r\n<h2 id=\"tab5\" >How does a good quality management system impact decision-making?</h2>\r\nThe next evolution of effective quality management is connected quality that arms companies with the data and automation needed to improve decision-making at every stage of the product lifecycle and empower employees to deliver the highest quality.\r\n\r\nToday’s quality management systems can enable companies to more easily and accurately automate quality processes to reach new levels of product excellence, brand reputation, and competitive leadership. And it requires an approach that involves the entire organization in order to succeed.\r\n<h2 id=\"tab6\" >References</h2>\r\n<a href=\"//coursofppt.com/article/technology/information-technology/data-science/big-data/10-steps-to-using-data-to-improve-business-decisions-140157/\">10 Steps to Using Data to Improve Business Decisions</a>\r\n\r\n<a href=\"//coursofppt.com/article/technology/computers/macs/general-macs/data-analysis-and-decision-making-147912/\">Data Analysis and Decision-Making</a>\r\n\r\n<a href=\"//coursofppt.com/article/technology/computers/macs/general-macs/tips-making-good-business-decisions-253980/\">Tips for Making Good Business Decisions</a>\r\n<h2 id=\"tab7\" >About the Book</h2>\r\nWiley has recently published <a class=\"bookSponsor-btn\" href=\"//content.etq.com/qms-dummies/p/1\" target=\"_blank\" rel=\"noopener\" data-testid=\"bookSponsorDownloadButton\"><em>Advanced Quality Management for Dummies, ETQ Special 2nd Edition</em></a>. The book provides a dynamic introduction to comprehensive quality management and helps business leaders discover the steps required to select and implement a QMS that can bring a quality culture to an organization and create more satisfied customers.\r\n\r\nDownload<strong><a class=\"bookSponsor-btn\" href=\"//content.etq.com/qms-dummies/p/1\" target=\"_blank\" rel=\"noopener\" data-testid=\"bookSponsorDownloadButton\"> ETQ’s Advanced QMS For Dummies eBook</a></strong> to discover more about the operational and business impact of a QMS, plus best practices for selecting and deploying the right QMS for your organization.","blurb":"","authors":[{"authorId":35216,"name":"David Isaacson","slug":"david-isaacson","description":"David Isaacson is the Vice President of Product Marketing at ETQ, where he develops market strategies and product positioning for the company’s cloud-based quality management solutions.","hasArticle":false,"_links":{"self":"//dummies-api.coursofppt.com/v2/authors/35216"}}],"primaryCategoryTaxonomy":{"categoryId":34247,"title":"Operations","slug":"operations","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34247"}},"secondaryCategoryTaxonomy":{"categoryId":34225,"title":"Business","slug":"business","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34225"}},"tertiaryCategoryTaxonomy":{"categoryId":34247,"title":"Operations","slug":"operations","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34247"}},"trendingArticles":null,"inThisArticle":[{"label":"What is a quality management system?","target":"#tab1"},{"label":"What are the benefits of a good quality system?","target":"#tab2"},{"label":"Why is data important in quality management?","target":"#tab3"},{"label":"What is a challenge in implementing a quality management system?","target":"#tab4"},{"label":"How does a good quality management system impact decision-making?","target":"#tab5"},{"label":"References","target":"#tab6"},{"label":"About the Book","target":"#tab7"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":292019,"title":"Supplier Diversity For Dummies Cheat Sheet","slug":"supplier-diversity-for-dummies-cheat-sheet","categoryList":["business-careers-money","business","operations"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/292019"}},{"articleId":277402,"title":"Supply Chain Career Categories","slug":"supply-chain-career-categories","categoryList":["business-careers-money","business","operations"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/277402"}},{"articleId":277394,"title":"Supply Chain Analytics: Correlation, Causation, and Interpolation","slug":"supply-chain-analytics-correlation-causation-and-interpolation","categoryList":["business-careers-money","business","operations"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/277394"}},{"articleId":277388,"title":"Supply Chain Management: Planning and Scheduling Production","slug":"supply-chain-management-planning-and-scheduling-production","categoryList":["business-careers-money","business","operations"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/277388"}},{"articleId":277383,"title":"How Supply Chain Processes Evolve","slug":"how-supply-chain-processes-evolve","categoryList":["business-careers-money","business","operations"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/277383"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;operations&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]},{&quot;key&quot;:&quot;sponsored&quot;,&quot;values&quot;:[&quot;etq_advanced_quality_management&quot;]}]\" id=\"du-slot-65b3f36834793\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;operations&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]},{&quot;key&quot;:&quot;sponsored&quot;,&quot;values&quot;:[&quot;etq_advanced_quality_management&quot;]}]\" id=\"du-slot-65b3f36835c57\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":true,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"Brought to you by ETQ","brandingLink":"//www.etq.com/","brandingLogo":{"src":"//coursofppt.com/wp-content/uploads/etq-logo-125x100-1.png","width":125,"height":100},"sponsorAd":"","sponsorEbookTitle":"Advanced Quality Management for Dummies, ETQ Special 2nd Edition","sponsorEbookLink":"//content.etq.com/qms-dummies/p/1","sponsorEbookImage":{"src":"//coursofppt.com/wp-content/uploads/advanced-qms-for-dummies-cover-9781394176274.jpg","width":113,"height":175}},"primaryLearningPath":"Advance","lifeExpectancy":"One year","lifeExpectancySetFrom":"2023-12-06T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"yes","adInfo":"","adPairKey":[{"adPairKey":"sponsored","adPairValue":"etq_advanced_quality_management"}]},"status":"publish","visibility":"public","articleId":295914},{"headers":{"creationTime":"2018-10-27T11:58:58+00:00","modifiedTime":"2025-01-23T20:29:34+00:00","timestamp":"2025-01-23T21:01:11+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Project Management","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34249"},"slug":"project-management","categoryId":34249}],"title":"How to Apply the Agile Principles of Project Management","strippedTitle":"how to apply the agile principles of project management","slug":"apply-agile-principles-project-management","canonicalUrl":"","手机搜检索擎提升":{"metaDescription":"Agile principles are designed specifically to increase the success of your projects. Agility in project management encompasses three key areas: Making sure the ","noIndex":0,"noFollow":0},"content":"Agile principles are designed specifically to increase the success of your projects. Agility in project management encompasses three key areas:\r\n<ul>\r\n \t<li>Making sure the development team can be productive and can sustainably increase productivity over long periods of time</li>\r\n \t<li>Ensuring that information about the project’s progress is available to stakeholders without interrupting the flow of development activities by asking the development team for updates</li>\r\n \t<li>Handling requests for new features as they occur and integrating them into the product development cycle</li>\r\n</ul>\r\nAn agile approach focuses on planning and executing the work to produce the best product that can be released. The approach is supported by communicating openly, avoiding distractions and wasteful activities, and ensuring that the progress of the project is clear to everyone.\r\n\r\nAll 12 principles support project management, but principles 2, 8, and 10 stand out:\r\n<p style=\"padding-left: 30px;\"><strong>(2)</strong> Welcome changing requirements, even late in development. Agile processes harness change for the customer’s competitive advantage.</p>\r\n<p style=\"padding-left: 30px;\"><strong>(8)</strong> Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely.</p>\r\n<p style=\"padding-left: 30px;\"><strong>(10)</strong> Simplicity — the art of maximizing the amount of work not done — is essential.</p>\r\nFollowing are some advantages of adopting agile project management:\r\n<ul>\r\n \t<li>Agile project teams achieve faster time-to-market, and consequentially cost savings. They start development earlier than in traditional approaches because agile approaches minimize the exhaustive upfront planning and documentation that is conventionally part of the early stages of a waterfall project.</li>\r\n \t<li>Agile development teams are self-organizing and self-managing. The managerial effort normally put into telling developers how to do their work can be applied to removing impediments and organizational distractions that slow down the development team.</li>\r\n \t<li>Agile development teams determine how much work they can accomplish in an iteration and commit to achieving those goals. Ownership is fundamentally different because the development team is establishing the commitment, not complying with an externally developed commitment.</li>\r\n \t<li>An agile approach asks, “What is the minimum we can do to achieve the goal?” instead of focusing on including all the features and extra refinements that could possibly be needed. An agile approach usually means streamlining: barely sufficient documentation, removal of unnecessary meetings, avoidance of inefficient communication (such as email), and less coding (just enough to make it work).\r\n<p class=\"article-tips warning\">Creating complicated documents that aren’t useful for product development is a waste of effort. It’s okay to document a decision, but you don’t need multiple pages on the history and nuances of how the decision was made. Keep the documentation barely sufficient, and you will have more time to focus on supporting the development team.</p>\r\n</li>\r\n \t<li>By encapsulating development into short sprints that last one to four weeks or less, you can adhere to the goals of the current iteration while accommodating change in subsequent iterations. The length of each sprint remains the same throughout the project to provide a predictable rhythm of development for the team long-term.</li>\r\n \t<li>Planning, elaborating on requirements, developing, testing, and demonstrating functionality occur within an iteration, lowering the risk of heading in the wrong direction for extended periods of time or developing something that the customer doesn’t want.</li>\r\n \t<li>Agile practices encourage a steady pace of development that is productive and healthy. For example, in the popular agile development set of practices called extreme programming (XP), the maximum workweek is 40 hours, and the preferred workweek is 35 hours. Agile projects are sustainable and more productive, especially long term.\r\n<p class=\"article-tips warning\">Traditional approaches routinely feature a death march, in which the project team puts in extremely long hours for days and even weeks at the end of a project to meet a previously unidentified and unrealistic deadline. As the death march goes on, productivity tends to drop dramatically. More defects are introduced, and because defects need to be corrected in a way that doesn’t break a different piece of functionality, correcting defects is the most expensive work that can be performed. Defects are often the result of overloading a system — specifically demanding an unsustainable pace of work.</p>\r\n</li>\r\n</ul>\r\n<ul>\r\n \t<li>Priorities, experience on the existing project, and, eventually, the speed at which development will likely occur within each sprint are clear, making for good decisions about how much can or should be accomplished in a given amount of time.</li>\r\n</ul>\r\nIf you’ve worked on a project before, you might have a basic understanding of project management activities. In this table, you find a few traditional project management tasks, along with how you would meet those needs with agile approaches. Use the table to capture your thoughts about your experiences and how agile approaches looks different from traditional project management.\r\n<h2 id=\"tab1\" >Contrasting Historical Project Management with Agile Project Management</h2>\r\n<table>\r\n<thead>\r\n<tr>\r\n<td><strong>Traditional Project Management Tasks</strong></td>\r\n<td><strong>Agile Approach to the Project Management Task</strong></td>\r\n</tr>\r\n</thead>\r\n<tbody>\r\n<tr>\r\n<td>Create a fully detailed project requirement document at the beginning of the project. Try to control requirement changes throughout the project.</td>\r\n<td>Create a product backlog — a simple list of requirements by priority. Quickly update the product backlog as requirements and priorities change throughout the project.</td>\r\n</tr>\r\n<tr>\r\n<td>Conduct weekly status meetings with all project stakeholders and developers. Send out detailed meeting notes and status reports after each meeting.</td>\r\n<td>The development team meets quickly, for no longer than 15 minutes, at the start of each day to coordinate and synchronize that day’s work and any roadblocks. They can update the centrally visible burndown chart in under a minute at the end of each day.</td>\r\n</tr>\r\n<tr>\r\n<td>Create a detailed project schedule with all tasks at the beginning of the project. Try to keep the project tasks on schedule. Update the schedule on a regular basis.</td>\r\n<td>Work within sprints and identify only specific tasks for the active sprint.</td>\r\n</tr>\r\n<tr>\r\n<td>Assign tasks to the development team.</td>\r\n<td>Support the development team by helping remove impediments and distractions. On agile projects, development teams define and pull (as opposed to push) their own tasks.</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<p class=\"article-tips tip\">Project management is facilitated by the following agile approaches:</p>\r\n\r\n<ul>\r\n \t<li>Supporting the development team</li>\r\n \t<li>Producing barely sufficient documents</li>\r\n \t<li>Streamlining status reporting so that information is pushed out by the development team in seconds rather than pulled out by a project manager over a longer period of time</li>\r\n \t<li>Minimizing nondevelopment tasks</li>\r\n \t<li>Setting expectations that change is normal and beneficial, not something to be feared or evaded</li>\r\n \t<li>Adopting a just-in-time requirements refinement to minimize change disruption and wasted effort</li>\r\n \t<li>Collaborating with the development team to create realistic schedules, targets, and goals</li>\r\n \t<li>Protecting the development team from organizational disruptions that could undermine project goals by introducing work not relevant to the project objectives</li>\r\n \t<li>Understanding that an appropriate balance between work and life is a component of efficient development</li>\r\n</ul>","description":"Agile principles are designed specifically to increase the success of your projects. Agility in project management encompasses three key areas:\r\n<ul>\r\n \t<li>Making sure the development team can be productive and can sustainably increase productivity over long periods of time</li>\r\n \t<li>Ensuring that information about the project’s progress is available to stakeholders without interrupting the flow of development activities by asking the development team for updates</li>\r\n \t<li>Handling requests for new features as they occur and integrating them into the product development cycle</li>\r\n</ul>\r\nAn agile approach focuses on planning and executing the work to produce the best product that can be released. The approach is supported by communicating openly, avoiding distractions and wasteful activities, and ensuring that the progress of the project is clear to everyone.\r\n\r\nAll 12 principles support project management, but principles 2, 8, and 10 stand out:\r\n<p style=\"padding-left: 30px;\"><strong>(2)</strong> Welcome changing requirements, even late in development. Agile processes harness change for the customer’s competitive advantage.</p>\r\n<p style=\"padding-left: 30px;\"><strong>(8)</strong> Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely.</p>\r\n<p style=\"padding-left: 30px;\"><strong>(10)</strong> Simplicity — the art of maximizing the amount of work not done — is essential.</p>\r\nFollowing are some advantages of adopting agile project management:\r\n<ul>\r\n \t<li>Agile project teams achieve faster time-to-market, and consequentially cost savings. They start development earlier than in traditional approaches because agile approaches minimize the exhaustive upfront planning and documentation that is conventionally part of the early stages of a waterfall project.</li>\r\n \t<li>Agile development teams are self-organizing and self-managing. The managerial effort normally put into telling developers how to do their work can be applied to removing impediments and organizational distractions that slow down the development team.</li>\r\n \t<li>Agile development teams determine how much work they can accomplish in an iteration and commit to achieving those goals. Ownership is fundamentally different because the development team is establishing the commitment, not complying with an externally developed commitment.</li>\r\n \t<li>An agile approach asks, “What is the minimum we can do to achieve the goal?” instead of focusing on including all the features and extra refinements that could possibly be needed. An agile approach usually means streamlining: barely sufficient documentation, removal of unnecessary meetings, avoidance of inefficient communication (such as email), and less coding (just enough to make it work).\r\n<p class=\"article-tips warning\">Creating complicated documents that aren’t useful for product development is a waste of effort. It’s okay to document a decision, but you don’t need multiple pages on the history and nuances of how the decision was made. Keep the documentation barely sufficient, and you will have more time to focus on supporting the development team.</p>\r\n</li>\r\n \t<li>By encapsulating development into short sprints that last one to four weeks or less, you can adhere to the goals of the current iteration while accommodating change in subsequent iterations. The length of each sprint remains the same throughout the project to provide a predictable rhythm of development for the team long-term.</li>\r\n \t<li>Planning, elaborating on requirements, developing, testing, and demonstrating functionality occur within an iteration, lowering the risk of heading in the wrong direction for extended periods of time or developing something that the customer doesn’t want.</li>\r\n \t<li>Agile practices encourage a steady pace of development that is productive and healthy. For example, in the popular agile development set of practices called extreme programming (XP), the maximum workweek is 40 hours, and the preferred workweek is 35 hours. Agile projects are sustainable and more productive, especially long term.\r\n<p class=\"article-tips warning\">Traditional approaches routinely feature a death march, in which the project team puts in extremely long hours for days and even weeks at the end of a project to meet a previously unidentified and unrealistic deadline. As the death march goes on, productivity tends to drop dramatically. More defects are introduced, and because defects need to be corrected in a way that doesn’t break a different piece of functionality, correcting defects is the most expensive work that can be performed. Defects are often the result of overloading a system — specifically demanding an unsustainable pace of work.</p>\r\n</li>\r\n</ul>\r\n<ul>\r\n \t<li>Priorities, experience on the existing project, and, eventually, the speed at which development will likely occur within each sprint are clear, making for good decisions about how much can or should be accomplished in a given amount of time.</li>\r\n</ul>\r\nIf you’ve worked on a project before, you might have a basic understanding of project management activities. In this table, you find a few traditional project management tasks, along with how you would meet those needs with agile approaches. Use the table to capture your thoughts about your experiences and how agile approaches looks different from traditional project management.\r\n<h2 id=\"tab1\" >Contrasting Historical Project Management with Agile Project Management</h2>\r\n<table>\r\n<thead>\r\n<tr>\r\n<td><strong>Traditional Project Management Tasks</strong></td>\r\n<td><strong>Agile Approach to the Project Management Task</strong></td>\r\n</tr>\r\n</thead>\r\n<tbody>\r\n<tr>\r\n<td>Create a fully detailed project requirement document at the beginning of the project. Try to control requirement changes throughout the project.</td>\r\n<td>Create a product backlog — a simple list of requirements by priority. Quickly update the product backlog as requirements and priorities change throughout the project.</td>\r\n</tr>\r\n<tr>\r\n<td>Conduct weekly status meetings with all project stakeholders and developers. Send out detailed meeting notes and status reports after each meeting.</td>\r\n<td>The development team meets quickly, for no longer than 15 minutes, at the start of each day to coordinate and synchronize that day’s work and any roadblocks. They can update the centrally visible burndown chart in under a minute at the end of each day.</td>\r\n</tr>\r\n<tr>\r\n<td>Create a detailed project schedule with all tasks at the beginning of the project. Try to keep the project tasks on schedule. Update the schedule on a regular basis.</td>\r\n<td>Work within sprints and identify only specific tasks for the active sprint.</td>\r\n</tr>\r\n<tr>\r\n<td>Assign tasks to the development team.</td>\r\n<td>Support the development team by helping remove impediments and distractions. On agile projects, development teams define and pull (as opposed to push) their own tasks.</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<p class=\"article-tips tip\">Project management is facilitated by the following agile approaches:</p>\r\n\r\n<ul>\r\n \t<li>Supporting the development team</li>\r\n \t<li>Producing barely sufficient documents</li>\r\n \t<li>Streamlining status reporting so that information is pushed out by the development team in seconds rather than pulled out by a project manager over a longer period of time</li>\r\n \t<li>Minimizing nondevelopment tasks</li>\r\n \t<li>Setting expectations that change is normal and beneficial, not something to be feared or evaded</li>\r\n \t<li>Adopting a just-in-time requirements refinement to minimize change disruption and wasted effort</li>\r\n \t<li>Collaborating with the development team to create realistic schedules, targets, and goals</li>\r\n \t<li>Protecting the development team from organizational disruptions that could undermine project goals by introducing work not relevant to the project objectives</li>\r\n \t<li>Understanding that an appropriate balance between work and life is a component of efficient development</li>\r\n</ul>","blurb":"","authors":[{"authorId":9158,"name":"Mark C. Layton","slug":"mark-c-layton","description":" <p><b>Mark C. Layton,</b> &#34;Mr. Agile<sup>&#174;</sup>,&#34; is an executive and BoD advisor. He is the Los Angeles chair for the Agile Leadership Network, a Certified Scrum Trainer &#40;CST&#41;, and founder of agile transformation firm Platinum Edge. Mark is also coauthor of <i>Agile Project Management For Dummies.</i> <b>David Morrow</b> is a Certified Scrum Professional &#40;CSP&#41;, Certified Agile Coach &#40;ICP&#45;ACC&#41;, and an executive agile coach. ","hasArticle":false,"_links":{"self":"//dummies-api.coursofppt.com/v2/authors/9158"}}],"primaryCategoryTaxonomy":{"categoryId":34249,"title":"Project Management","slug":"project-management","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34249"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Contrasting Historical Project Management with Agile Project Management","target":"#tab1"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":275133,"title":"What Is Agile Project Management?","slug":"what-is-agile-project-management","categoryList":["business-careers-money","business","project-management"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/275133"}},{"articleId":275127,"title":"Strategic Approaches to Implementing and Managing Change","slug":"strategic-approaches-to-implementing-and-managing-change","categoryList":["business-careers-money","business","project-management"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/275127"}},{"articleId":275120,"title":"Steps to Successfully Become an Agile Organization","slug":"steps-to-successfully-become-an-agile-organization","categoryList":["business-careers-money","business","project-management"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/275120"}},{"articleId":275111,"title":"Agile Project Management: Know Your Customers","slug":"agile-project-management-know-your-customers","categoryList":["business-careers-money","business","project-management"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/275111"}},{"articleId":274291,"title":"Agile Planning with the Roadmap to Value","slug":"agile-planning-with-the-roadmap-to-value","categoryList":["business-careers-money","business","project-management"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/274291"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;project-management&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-65b02917830c3\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;project-management&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-65b029178376f\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"One year","lifeExpectancySetFrom":"2025-01-23T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":245754},{"headers":{"creationTime":"2018-10-27T11:23:14+00:00","modifiedTime":"2025-01-23T20:25:05+00:00","timestamp":"2025-01-23T21:01:11+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Project Management","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34249"},"slug":"project-management","categoryId":34249}],"title":"How to Use the Agile Principles of Customer Satisfaction in Your Project","strippedTitle":"how to use the agile principles of customer satisfaction in your project","slug":"use-agile-principles-customer-satisfaction-project","canonicalUrl":"","手机搜检索擎提升":{"metaDescription":"Agile approaches focus on customer satisfaction, which makes sense. After all, the customer is the reason for developing the product in the first place.While al","noIndex":0,"noFollow":0},"content":"Agile approaches focus on customer satisfaction, which makes sense. After all, the customer is the reason for developing the product in the first place.\r\n\r\nWhile all 12 principles support the goal of satisfying customers, principles 1, 2, 3, and 4 stand out for us:\r\n<p style=\"padding-left: 30px;\"><strong>(1)</strong> Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.</p>\r\n<p style=\"padding-left: 30px;\"><strong>(2)</strong> Welcome changing requirements, even late in development. Agile processes harness change for the customer's competitive advantage.</p>\r\n<p style=\"padding-left: 30px;\"><strong>(3)</strong> Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.</p>\r\n<p style=\"padding-left: 30px;\"><strong>(4)</strong> Business people and developers must work together daily throughout the project.</p>\r\nYou may define the customer on a project in a number of ways:\r\n<ul>\r\n \t<li>In project management terms, the customer is the person or group paying for the project.</li>\r\n \t<li>In some organizations, the customer may be a client, external to the organization.</li>\r\n \t<li>In other organizations, the customer may be a project stakeholder or stakeholders in the organization.</li>\r\n \t<li>The person who ends up using the product is also a customer.</li>\r\n</ul>\r\nHow do you enact these principles? Simply do the following:\r\n<ul>\r\n \t<li>Agile project teams include a <em>product owner,</em> a person who is responsible for ensuring translation of what the customer wants into product requirements.</li>\r\n \t<li>The product owner prioritizes product features in order of business value or risk and communicates priorities to the development team. The development team delivers the most valuable features on the list in short cycles of development, known as <em>iterations</em> or <em>sprints.</em></li>\r\n \t<li>The product owner has deep and ongoing involvement throughout each day to clarify priorities and requirements, make decisions, provide feedback, and quickly answer the many questions that pop up during a project.</li>\r\n \t<li>Frequent delivery of working functionality allows the product owner and the customer to have a full sense of how the product is developing.</li>\r\n \t<li>As the development team continues to deliver complete, working, potentially shippable functionality every four to eight weeks or less, the value of the total product grows incrementally, as do its functional capabilities.</li>\r\n \t<li>The customer accumulates value for his or her investment regularly by receiving new, ready-to-use functionality throughout the project, rather than waiting until the end of what might be a long project for the first, and maybe only, delivery of releasable product features.</li>\r\n</ul>\r\nThis table shows some customer satisfaction issues that commonly arise on projects. Use the table and gather some examples of customer dissatisfaction that you’ve encountered. Do you think agile project management would make a difference? Why or why not?\r\n<table width=\"728\"><caption>Customer Dissatisfaction and How Agile Might Help</caption>\r\n<thead>\r\n<tr>\r\n<td width=\"312\">Examples of Customer Dissatisfaction with Projects</td>\r\n<td colspan=\"2\" width=\"416\">How Agile Approaches Can Increase Customer Satisfaction</td>\r\n</tr>\r\n</thead>\r\n<tbody>\r\n<tr>\r\n<td width=\"312\">The product requirements were misunderstood by the development team.</td>\r\n<td width=\"384\">Product owners work closely with the customer to define and refine product requirements and provide clarity to the development team.\r\n\r\nAgile project teams demonstrate and deliver working functionality at regular intervals. If a product doesn’t work the way the customer thinks it should work, the customer is able to provide feedback at the end of the sprint, not before it’s too late at the end of the project.</td>\r\n<td width=\"32\"></td>\r\n</tr>\r\n<tr>\r\n<td width=\"312\">The product wasn’t delivered when the customer needed it.</td>\r\n<td width=\"384\">Working in sprints allows agile project teams to deliver high-priority functionality early and often.</td>\r\n<td width=\"32\"></td>\r\n</tr>\r\n<tr>\r\n<td width=\"312\">The customer can’t request changes without additional cost and time.</td>\r\n<td width=\"384\">Agile processes are built for change. Development teams can accommodate new requirements, requirement updates, and shifting priorities with each sprint, offsetting the cost of these changes by removing the lowest-priority requirements — functionality that likely will never or rarely get used.</td>\r\n<td width=\"32\"></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\nCheck here for a <a href=\"//www.wiley.com/Agile+Project+Management+For+Dummies,+2nd+Edition-p-9781119405733\" target=\"_blank\" rel=\"noopener\">blank template of this agile form</a>.\r\n<p class=\"article-tips tip\">Agile strategies for customer satisfaction include the following:</p>\r\n\r\n<ul>\r\n \t<li>Producing, in each iteration, the highest-priority features first</li>\r\n \t<li>Ideally, locating the product owner and the other members of the project team in the same place to eliminate communication barriers</li>\r\n \t<li>Breaking requirements into groups of features that can be delivered in four to eight weeks or less</li>\r\n \t<li>Keeping written requirements sparse, forcing more robust and effective face-to-face communication</li>\r\n \t<li>Getting the product owner’s approval as functionality is completed</li>\r\n \t<li>Revisiting the feature list regularly to ensure that the most valuable requirements continue to have the highest priority</li>\r\n</ul>","description":"Agile approaches focus on customer satisfaction, which makes sense. After all, the customer is the reason for developing the product in the first place.\r\n\r\nWhile all 12 principles support the goal of satisfying customers, principles 1, 2, 3, and 4 stand out for us:\r\n<p style=\"padding-left: 30px;\"><strong>(1)</strong> Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.</p>\r\n<p style=\"padding-left: 30px;\"><strong>(2)</strong> Welcome changing requirements, even late in development. Agile processes harness change for the customer's competitive advantage.</p>\r\n<p style=\"padding-left: 30px;\"><strong>(3)</strong> Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.</p>\r\n<p style=\"padding-left: 30px;\"><strong>(4)</strong> Business people and developers must work together daily throughout the project.</p>\r\nYou may define the customer on a project in a number of ways:\r\n<ul>\r\n \t<li>In project management terms, the customer is the person or group paying for the project.</li>\r\n \t<li>In some organizations, the customer may be a client, external to the organization.</li>\r\n \t<li>In other organizations, the customer may be a project stakeholder or stakeholders in the organization.</li>\r\n \t<li>The person who ends up using the product is also a customer.</li>\r\n</ul>\r\nHow do you enact these principles? Simply do the following:\r\n<ul>\r\n \t<li>Agile project teams include a <em>product owner,</em> a person who is responsible for ensuring translation of what the customer wants into product requirements.</li>\r\n \t<li>The product owner prioritizes product features in order of business value or risk and communicates priorities to the development team. The development team delivers the most valuable features on the list in short cycles of development, known as <em>iterations</em> or <em>sprints.</em></li>\r\n \t<li>The product owner has deep and ongoing involvement throughout each day to clarify priorities and requirements, make decisions, provide feedback, and quickly answer the many questions that pop up during a project.</li>\r\n \t<li>Frequent delivery of working functionality allows the product owner and the customer to have a full sense of how the product is developing.</li>\r\n \t<li>As the development team continues to deliver complete, working, potentially shippable functionality every four to eight weeks or less, the value of the total product grows incrementally, as do its functional capabilities.</li>\r\n \t<li>The customer accumulates value for his or her investment regularly by receiving new, ready-to-use functionality throughout the project, rather than waiting until the end of what might be a long project for the first, and maybe only, delivery of releasable product features.</li>\r\n</ul>\r\nThis table shows some customer satisfaction issues that commonly arise on projects. Use the table and gather some examples of customer dissatisfaction that you’ve encountered. Do you think agile project management would make a difference? Why or why not?\r\n<table width=\"728\"><caption>Customer Dissatisfaction and How Agile Might Help</caption>\r\n<thead>\r\n<tr>\r\n<td width=\"312\">Examples of Customer Dissatisfaction with Projects</td>\r\n<td colspan=\"2\" width=\"416\">How Agile Approaches Can Increase Customer Satisfaction</td>\r\n</tr>\r\n</thead>\r\n<tbody>\r\n<tr>\r\n<td width=\"312\">The product requirements were misunderstood by the development team.</td>\r\n<td width=\"384\">Product owners work closely with the customer to define and refine product requirements and provide clarity to the development team.\r\n\r\nAgile project teams demonstrate and deliver working functionality at regular intervals. If a product doesn’t work the way the customer thinks it should work, the customer is able to provide feedback at the end of the sprint, not before it’s too late at the end of the project.</td>\r\n<td width=\"32\"></td>\r\n</tr>\r\n<tr>\r\n<td width=\"312\">The product wasn’t delivered when the customer needed it.</td>\r\n<td width=\"384\">Working in sprints allows agile project teams to deliver high-priority functionality early and often.</td>\r\n<td width=\"32\"></td>\r\n</tr>\r\n<tr>\r\n<td width=\"312\">The customer can’t request changes without additional cost and time.</td>\r\n<td width=\"384\">Agile processes are built for change. Development teams can accommodate new requirements, requirement updates, and shifting priorities with each sprint, offsetting the cost of these changes by removing the lowest-priority requirements — functionality that likely will never or rarely get used.</td>\r\n<td width=\"32\"></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\nCheck here for a <a href=\"//www.wiley.com/Agile+Project+Management+For+Dummies,+2nd+Edition-p-9781119405733\" target=\"_blank\" rel=\"noopener\">blank template of this agile form</a>.\r\n<p class=\"article-tips tip\">Agile strategies for customer satisfaction include the following:</p>\r\n\r\n<ul>\r\n \t<li>Producing, in each iteration, the highest-priority features first</li>\r\n \t<li>Ideally, locating the product owner and the other members of the project team in the same place to eliminate communication barriers</li>\r\n \t<li>Breaking requirements into groups of features that can be delivered in four to eight weeks or less</li>\r\n \t<li>Keeping written requirements sparse, forcing more robust and effective face-to-face communication</li>\r\n \t<li>Getting the product owner’s approval as functionality is completed</li>\r\n \t<li>Revisiting the feature list regularly to ensure that the most valuable requirements continue to have the highest priority</li>\r\n</ul>","blurb":"","authors":[{"authorId":9158,"name":"Mark C. Layton","slug":"mark-c-layton","description":" <p><b>Mark C. Layton,</b> &#34;Mr. Agile<sup>&#174;</sup>,&#34; is an executive and BoD advisor. He is the Los Angeles chair for the Agile Leadership Network, a Certified Scrum Trainer &#40;CST&#41;, and founder of agile transformation firm Platinum Edge. Mark is also coauthor of <i>Agile Project Management For Dummies.</i> <b>David Morrow</b> is a Certified Scrum Professional &#40;CSP&#41;, Certified Agile Coach &#40;ICP&#45;ACC&#41;, and an executive agile coach. ","hasArticle":false,"_links":{"self":"//dummies-api.coursofppt.com/v2/authors/9158"}}],"primaryCategoryTaxonomy":{"categoryId":34249,"title":"Project Management","slug":"project-management","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34249"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":275133,"title":"What Is Agile Project Management?","slug":"what-is-agile-project-management","categoryList":["business-careers-money","business","project-management"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/275133"}},{"articleId":275127,"title":"Strategic Approaches to Implementing and Managing Change","slug":"strategic-approaches-to-implementing-and-managing-change","categoryList":["business-careers-money","business","project-management"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/275127"}},{"articleId":275120,"title":"Steps to Successfully Become an Agile Organization","slug":"steps-to-successfully-become-an-agile-organization","categoryList":["business-careers-money","business","project-management"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/275120"}},{"articleId":275111,"title":"Agile Project Management: Know Your Customers","slug":"agile-project-management-know-your-customers","categoryList":["business-careers-money","business","project-management"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/275111"}},{"articleId":274291,"title":"Agile Planning with the Roadmap to Value","slug":"agile-planning-with-the-roadmap-to-value","categoryList":["business-careers-money","business","project-management"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/274291"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;project-management&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-65b029177b954\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;project-management&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-65b029177c0b0\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"One year","lifeExpectancySetFrom":"2025-01-23T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":245743},{"headers":{"creationTime":"2017-03-27T16:46:40+00:00","modifiedTime":"2025-01-23T18:38:24+00:00","timestamp":"2025-01-23T21:01:09+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Strategies For Dummies Cheat Sheet","strippedTitle":"content marketing strategies for dummies cheat sheet","slug":"content-marketing-strategies-for-dummies-cheat-sheet","canonicalUrl":"","手机搜检索擎提升":{"metaDescription":"Lots of moving parts make up a successful content marketing strategy. 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Browning, MPA, DBA</b> (<i>Nonprofit Kit For Dummies, Fundraising For Dummies, </i>and<i> Grant Writing For Dummies</i>), <b>Sharon Farris</b> with updates by <b>Maire Loughran</b> (<i>Nonprofit Bookkeeping & Accounting For Dummies</i>), <b>Alyson Connolly </b>(<i>Public Speaking Skills For Dummies</i>), and <b>Shiv Singh and Stephanie Diamond</b> (<i>Social Media Marketing For Dummies</i>). ","hasArticle":false,"_links":{"self":"//dummies-api.coursofppt.com/v2/authors/8966"}}],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[],"relatedArticles":{"fromBook":[{"articleId":203160,"title":"Design Elements and Typography in Content Marketing","slug":"design-elements-and-typography-in-content-marketing","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/203160"}},{"articleId":203159,"title":"How to Recognize Reading Patterns in Content Marketing","slug":"how-to-recognize-reading-patterns-in-content-marketing","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/203159"}},{"articleId":203158,"title":"4 Tools to Help Content Marketers Track Trends","slug":"4-tools-to-help-content-marketers-track-trends","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/203158"}},{"articleId":203157,"title":"3 Reasons to Consider the Freemium Business Model for Content Marketing","slug":"3-reasons-to-consider-the-freemium-business-model-for-content-marketing","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/203157"}},{"articleId":203156,"title":"3 Types of Searches and How They Show Commercial Intent","slug":"3-types-of-searches-and-how-they-show-commercial-intent","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/203156"}}],"fromCategory":[{"articleId":300514,"title":"Dummies Custom Solutions: Your Smartest Content Marketing Choice","slug":"dummies-custom-solutions-is-your-smartest-content-marketing-choice","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/300514"}},{"articleId":299508,"title":"Content Marketing Solutions for Sustainable Technology Companies","slug":"content-marketing-solutions-for-sustainable-technology-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/299508"}},{"articleId":299468,"title":"Content Marketing for Humanoid Robotics Companies","slug":"content-marketing-for-humanoid-robotics-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/299468"}},{"articleId":299453,"title":"Content Marketing for Green Technology Companies","slug":"content-marketing-for-green-technology-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/299453"}},{"articleId":299440,"title":"Content Marketing for CRISPR/Cas9 Biotech Companies","slug":"content-marketing-for-crispr-cas9-biotech-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/299440"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":281672,"slug":"content-marketing-strategies-for-dummies","isbn":"9781119154549","categoryList":["business-careers-money","business","marketing"],"amazon":{"default":"//www.amazon.com/gp/product/1119154545/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"//www.amazon.ca/gp/product/1119154545/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"//www.tkqlhce.com/click-9208661-13710633?url=//www.chapters.indigo.ca/en-ca/books/product/1119154545-item.html&cjsku=978111945484","gb":"//www.amazon.co.uk/gp/product/1119154545/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"//www.amazon.de/gp/product/1119154545/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"//coursofppt.com/wp-content/uploads/content-marketing-strategies-for-dummies-cover-9781119154549-203x255.jpg","width":203,"height":255},"title":"Content Marketing Strategies For Dummies","testBankPinActivationLink":"","bookOutOfPrint":false,"authorsInfo":"<p><b data-author-id=\"8966\">Stephanie Diamond</b> is a marketing professional with more than 20 years of experience building profits in over 75 different industries. 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Clifford","slug":"paul-d-clifford","description":" <p><b>Stephanie Diamond</b> is a marketing professional with more than 20 years of experience building profits in over 75 different industries. A strategic thinker, she has worked with solopreneurs, small business owners, and multibillion&#45;dollar corporations. Follow her blog at Contentmarketingtoolbox.com&#47;blog. ","hasArticle":false,"_links":{"self":"//dummies-api.coursofppt.com/v2/authors/34458"}}],"_links":{"self":"//dummies-api.coursofppt.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119154549&quot;]}]\" id=\"du-slot-65b02916af760\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119154549&quot;]}]\" id=\"du-slot-65b02916b11fd\"></div></div>"},"articleType":{"articleType":"Cheat Sheet","articleList":[{"articleId":138443,"title":"Which Kind of Influencer Is Right for Your Customer?","slug":"which-kind-of-influencer-is-right-for-your-customer","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/138443"}},{"articleId":138447,"title":"Roles That Content Marketing Team Members Must Play","slug":"roles-that-content-marketing-team-members-must-play","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/138447"}},{"articleId":138445,"title":"An SEO Checklist for Your Content","slug":"an-手机搜检索擎提升-checklist-for-your-content","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/138445"}},{"articleId":138449,"title":"Metrics to Consider When Evaluating the Success of Your Branding","slug":"metrics-to-consider-when-evaluating-the-success-of-your-branding","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/138449"}}],"content":[{"title":"Which Kind of Influencer Is Right for Your Customer?","thumb":null,"image":null,"content":"<p>Are you making the most of potential partnerships with influencers? The distribution of your content by influencers is key to reaching new audiences. Here are different types of influencers you should consider:</p>\n<table>\n<tbody>\n<tr>\n<th>Type</th>\n<th>Description</th>\n<th>Their role in your promotions</th>\n</tr>\n<tr>\n<td>Friends, family, and work colleagues</td>\n<td>This is your customers&#8217; inner circle and their social graph on<br />\nsocial media platforms.</td>\n<td>Your customers trust these people implicitly. Make every effort<br />\nto speak to your customers&#8217; audience through their social<br />\nnetworks.</td>\n</tr>\n<tr>\n<td>Subject experts</td>\n<td>These people are the thought leaders. They know their stuff and<br />\nhave a loyal following.</td>\n<td>People listen to their recommendations, so try to pick<br />\ninfluencers whose expertise compliments yours. They can build trust<br />\nand gain loyalty for you among your customers</td>\n</tr>\n<tr>\n<td>Professionals in high positions</td>\n<td>These people get their power from the position they hold in<br />\nindustry.</td>\n<td>People like to follow those who have real power in their<br />\nindustry, hoping that they will gain status. Choose this type of<br />\ninfluencer if you are looking for customers who want their own<br />\npower and influence.</td>\n</tr>\n<tr>\n<td>Celebrities</td>\n<td>You know these folks. Everyone does. They have a high profile<br />\nand get lots of media attention. Don&#8217;t overlook the Internet<br />\ncelebrity who is famous for being famous online.</td>\n<td>You get referred by celebrities by forming an alliance with<br />\nthem. People pay attention to those in whom a celebrity shows<br />\ninterest, so don&#8217;t hesitate to work with them if you are in an<br />\nindustry that values any kind of celebrity, such as fashion.</td>\n</tr>\n</tbody>\n</table>\n"},{"title":"Roles That Content Marketing Team Members Must Play","thumb":null,"image":null,"content":"<p>When you establish a working system for your content marketing efforts, you need to have the following roles covered by your team. You may not have the luxury of assigning different individuals to these roles, but they must be filled. Consider the following:</p>\n<table>\n<tbody>\n<tr>\n<th>Title</th>\n<th>Description</th>\n<th>Role</th>\n</tr>\n<tr>\n<td>Content Manager</td>\n<td>Person who understands the customer and the buyer&#8217;s<br />\njourney</td>\n<td>Determines the content topics and formats</td>\n</tr>\n<tr>\n<td>Editor</td>\n<td>Person who establishes publishing guidelines</td>\n<td>Ensures that writers turn in a quality piece of content</td>\n</tr>\n<tr>\n<td>Writer</td>\n<td>Person who produces the articles and blog posts</td>\n<td>Provides a wide range of publishable content</td>\n</tr>\n<tr>\n<td>Designer</td>\n<td>Person who maintains the brand and design guidelines</td>\n<td>Ensures that all web properties look cohesive and<br />\nprofessional</td>\n</tr>\n<tr>\n<td>Content system administrator</td>\n<td>Person who maintains the Content Management System (CMS)<br />\nguidelines</td>\n<td>Ensures that all production systems for web content are<br />\nfunctioning</td>\n</tr>\n<tr>\n<td>Web administrator</td>\n<td>Person who maintains security guidelines</td>\n<td>Ensures that the web properties are secure and the<br />\ndocumentation for the system is kept up-to-date</td>\n</tr>\n</tbody>\n</table>\n"},{"title":"An SEO Checklist for Your Content","thumb":null,"image":null,"content":"<p>In the past few years, Google&#8217;s content focus has changed from Search Engine Optimization (SEO) to quality content. The Google algorithm is now constructed to favor quality over quantity. That doesn&#8217;t mean that SEO is not important, however. It still makes a difference as to how easy it is for your customers to find your content. Here is a five-point checklist to ensure an effective SEO strategy:</p>\n<ul class=\"level-one\">\n<li>\n<p class=\"first-para\"><b>Choose long-tail keywords (LTK):</b> Research shows that LTKs convert the best. LTKs are phrases that more effectively target what the user is looking for. For example, your customer is more likely to search for &#8220;small battery operated space heaters&#8221; than &#8220;heaters.&#8221; The results for &#8220;heaters&#8221; would be too long and unfocused. Make sure to know the LTKs that your customer is using.</p>\n</li>\n<li>\n<p class=\"first-para\"><b>Put keywords where they belong: </b>Having the right keywords is only half the battle. You have to make sure to place them in the right spots in your content to make an impact. One key way is to include it in your title. Google gives you only 55 characters to display your content. Think about that when you choose your keyword locations.</p>\n</li>\n<li>\n<p class=\"first-para\"><b>Monitor your results regularly: </b>The web provides you with many ways to monitor how well your content is doing. Check your analytics to monitor whether you&#8217;re hitting your goals.</p>\n</li>\n<li>\n<p class=\"first-para\"><b>Optimize for video content: </b>Videos are great attention getters. The key is to make sure that they don&#8217;t take forever to load. No one will wait around.</p>\n</li>\n<li>\n<p class=\"first-para\"><b>Look at your mobile content:</b> Make every effort to provide usable mobile content. Go to the <a href=\"//developer.chrome.com/docs/lighthouse/overview/\" target=\"_blank\" rel=\"noopener\">Google &#8220;Mobile-Friendly Test&#8221;</a> and test whether your site is readable.</p>\n</li>\n</ul>\n"},{"title":"Metrics to Consider When Evaluating the Success of Your Branding","thumb":null,"image":null,"content":"<p>Monitoring whether you&#8217;re successfully applying your brand values is critically important. Here are a few measures that you should use to check whether you are successful:</p>\n<table>\n<tbody>\n<tr>\n<th>Type</th>\n<th>Analytics</th>\n</tr>\n<tr>\n<td>General company measures</td>\n<td>Market share, ROI, and gross revenue</td>\n</tr>\n<tr>\n<td>Brand awareness</td>\n<td>Reach and engagement with social media</td>\n</tr>\n<tr>\n<td>Brand loyalty</td>\n<td>Retention and frequency of purchases</td>\n</tr>\n</tbody>\n</table>\n"}],"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Six months","lifeExpectancySetFrom":"2025-01-23T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":207391},{"headers":{"creationTime":"2017-03-27T16:48:44+00:00","modifiedTime":"2024-12-21T18:36:47+00:00","timestamp":"2024-12-21T21:01:08+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Accounting","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34226"},"slug":"accounting","categoryId":34226},{"name":"Calculation & Analysis","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34229"},"slug":"calculation-analysis","categoryId":34229}],"title":"Business Statistics For Dummies Cheat Sheet","strippedTitle":"business statistics for dummies cheat sheet","slug":"business-statistics-for-dummies-cheat-sheet","canonicalUrl":"","手机搜检索擎提升":{"metaDescription":"This Cheat Sheet is a handy resource for the basics of business statistics, including hypothesis testing, sampling distributions, and more.","noIndex":0,"noFollow":0},"content":"Statistics make it possible to analyze real-world business problems with actual data so that you can determine if a marketing strategy is really working, how much a company should charge for its products, or any of a million other practical questions. The science of statistics uses regression analysis, hypothesis testing, sampling distributions, and more to ensure accurate data analysis.","description":"Statistics make it possible to analyze real-world business problems with actual data so that you can determine if a marketing strategy is really working, how much a company should charge for its products, or any of a million other practical questions. The science of statistics uses regression analysis, hypothesis testing, sampling distributions, and more to ensure accurate data analysis.","blurb":"","authors":[{"authorId":9080,"name":"Alan Anderson","slug":"alan-anderson","description":" <p><b>Alan Anderson</b>, PhD is a teacher of finance, economics, statistics, and math at Fordham and Fairfield universities as well as at Manhattanville and Purchase colleges. Outside of the academic environment he has many years of experience working as an economist, risk manager, and fixed income analyst. Alan received his PhD in economics from Fordham University, and an M.S. in financial engineering from Polytechnic University.</p>","hasArticle":false,"_links":{"self":"//dummies-api.coursofppt.com/v2/authors/9080"}}],"primaryCategoryTaxonomy":{"categoryId":34229,"title":"Calculation & Analysis","slug":"calculation-analysis","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34229"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[],"relatedArticles":{"fromBook":[{"articleId":162083,"title":"How Businesses Use Regression Analysis Statistics","slug":"how-businesses-use-regression-analysis-statistics","categoryList":["business-careers-money","business","accounting","calculation-analysis"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/162083"}},{"articleId":162074,"title":"Random Variables and Probability Distributions in Business Statistics","slug":"random-variables-and-probability-distributions-in-business-statistics","categoryList":["business-careers-money","business","accounting","calculation-analysis"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/162074"}},{"articleId":162073,"title":"Explore Hypothesis Testing in Business Statistics","slug":"explore-hypothesis-testing-in-business-statistics","categoryList":["business-careers-money","business","accounting","calculation-analysis"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/162073"}},{"articleId":162066,"title":"3 Ways to Describe Populations and Samples in Business Statistics","slug":"3-ways-to-describe-populations-and-samples-in-business-statistics","categoryList":["business-careers-money","business","accounting","calculation-analysis"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/162066"}},{"articleId":162062,"title":"Business Statistics: Assess Financial Risk with the VaR Methodology","slug":"business-statistics-assess-financial-risk-with-the-var-methodology","categoryList":["business-careers-money","business","accounting","calculation-analysis"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/162062"}}],"fromCategory":[{"articleId":254831,"title":"Important Terms in Game Theory","slug":"important-terms-game-theory","categoryList":["business-careers-money","business","accounting","calculation-analysis"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/254831"}},{"articleId":254827,"title":"How to Create a Matrix from a Transition Diagram","slug":"create-matrix-transition-diagram","categoryList":["business-careers-money","business","accounting","calculation-analysis"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/254827"}},{"articleId":254821,"title":"How to Use Transition Matrices","slug":"use-transition-matrices","categoryList":["business-careers-money","business","accounting","calculation-analysis"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/254821"}},{"articleId":254814,"title":"How to Analyze Arguments with Euler Diagrams","slug":"analyze-arguments-euler-diagrams","categoryList":["business-careers-money","business","accounting","calculation-analysis"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/254814"}},{"articleId":254811,"title":"How to Analyze Compound Statements","slug":"analyze-compound-statements","categoryList":["business-careers-money","business","accounting","calculation-analysis"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/254811"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":282040,"slug":"business-statistics-for-dummies","isbn":"9781394219926","categoryList":["business-careers-money","business","general-business"],"amazon":{"default":"//www.amazon.com/gp/product/139421992X/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"//www.amazon.ca/gp/product/139421992X/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"//www.tkqlhce.com/click-9208661-13710633?url=//www.chapters.indigo.ca/en-ca/books/product/139421992X-item.html&cjsku=978111945484","gb":"//www.amazon.co.uk/gp/product/139421992X/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"//www.amazon.de/gp/product/139421992X/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"//coursofppt.com/wp-content/uploads/business-statistics-for-dummies-cover-9781394219926-203x255.jpg","width":203,"height":255},"title":"Business Statistics For Dummies","testBankPinActivationLink":"","bookOutOfPrint":true,"authorsInfo":"<p><b><b data-author-id=\"9080\">Alan Anderson</b></b>, PhD is a teacher of finance, economics, statistics, and math at Fordham and Fairfield universities as well as at Manhattanville and Purchase colleges. Outside of the academic environment he has many years of experience working as an economist, risk manager, and fixed income analyst. Alan received his PhD in economics from Fordham University, and an M.S. in financial engineering from Polytechnic University.</p>","authors":[{"authorId":9080,"name":"Alan Anderson","slug":"alan-anderson","description":" <p><b>Alan Anderson</b>, PhD is a teacher of finance, economics, statistics, and math at Fordham and Fairfield universities as well as at Manhattanville and Purchase colleges. Outside of the academic environment he has many years of experience working as an economist, risk manager, and fixed income analyst. Alan received his PhD in economics from Fordham University, and an M.S. in financial engineering from Polytechnic University.</p>","hasArticle":false,"_links":{"self":"//dummies-api.coursofppt.com/v2/authors/9080"}}],"_links":{"self":"//dummies-api.coursofppt.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;accounting&quot;,&quot;calculation-analysis&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781394219926&quot;]}]\" id=\"du-slot-6584a794b806f\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;accounting&quot;,&quot;calculation-analysis&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781394219926&quot;]}]\" id=\"du-slot-6584a794b9172\"></div></div>"},"articleType":{"articleType":"Cheat Sheet","articleList":[{"articleId":162066,"title":"3 Ways to Describe Populations and Samples in Business Statistics","slug":"3-ways-to-describe-populations-and-samples-in-business-statistics","categoryList":["business-careers-money","business","accounting","calculation-analysis"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/162066"}},{"articleId":162074,"title":"Random Variables and Probability Distributions in Business Statistics","slug":"random-variables-and-probability-distributions-in-business-statistics","categoryList":["business-careers-money","business","accounting","calculation-analysis"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/162074"}},{"articleId":162063,"title":"Understand Sampling Distributions in Business Statistics","slug":"understand-sampling-distributions-in-business-statistics","categoryList":["business-careers-money","business","accounting","calculation-analysis"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/162063"}},{"articleId":162073,"title":"Explore Hypothesis Testing in Business Statistics","slug":"explore-hypothesis-testing-in-business-statistics","categoryList":["business-careers-money","business","accounting","calculation-analysis"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/162073"}},{"articleId":162083,"title":"How Businesses Use Regression Analysis Statistics","slug":"how-businesses-use-regression-analysis-statistics","categoryList":["business-careers-money","business","accounting","calculation-analysis"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/162083"}}],"content":[{"title":"3 ways to describe populations and samples","thumb":null,"image":null,"content":"<p>A <em>population</em> is a collection of measurements that you are interested in studying. For example, a population could consist of the incomes of the residents of the United States. Because analyzing every element of a population is often impractical, a <em>sample</em> of data may be chosen from a population and used as a substitute for the population.</p>\n<p class=\"article-tips remember\">A sample may be chosen in many different ways. It is extremely important to ensure that the members of a sample truly reflect the underlying population.</p>\n<h3>Measures of central tendency</h3>\n<p>In statistics, the mean, median, and mode are known as measures of <em>central tendency</em>; they are used to identify the center of a data set:</p>\n<ul class=\"level-one\">\n<li>\n<p class=\"first-para\"><strong>Mean:</strong> The average value of a data set.</p>\n</li>\n<li>\n<p class=\"first-para\"><strong>Median:</strong> The value that divides a data set in half so that half the observations are less than the median and half are greater than the median.</p>\n</li>\n<li>\n<p class=\"first-para\"><strong>Mode:</strong> The value that occurs most frequently in a data set.</p>\n</li>\n</ul>\n<p>The <em>mean</em> of a sample is computed as:</p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-301343\" src=\"//coursofppt.com/wp-content/uploads/sample-mean-formula.png\" alt=\"mean of a sample formula\" width=\"123\" height=\"66\" /></p>\n<p>The mean of a population is computed as:</p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-301344\" src=\"//coursofppt.com/wp-content/uploads/population-mean-formula.png\" alt=\"mean of a population formula\" width=\"123\" height=\"65\" /></p>\n<p>The <em>median</em> of a sample or a population is computed by sorting the data from the smallest value to the largest value and then finding the observation in the center — the value at which half of the observations in the data set are smaller than this value and half of the observations in the data set are greater than this value.</p>\n<p class=\"article-tips tip\">With an odd number of observations, you have one unique value in the center. With an even number of observations, you must average the two center values.</p>\n<p>The <em>mode</em> of a sample or a population is computed by determining the value that occurs most frequently in the data set. Note that there can be any number of modes or there may be no mode at all.</p>\n<h3>Measures of dispersion</h3>\n<p><em>Measures of dispersion</em> are used to find out how spread out the elements of a data set are. Three of the most commonly used measures of dispersion are:</p>\n<ul>\n<li>Range</li>\n<li>Variance</li>\n<li>Standard deviation</li>\n</ul>\n<p>The <em>range</em> is equal to the difference between the largest and smallest values in a sample or a population.</p>\n<p>The <em>variance</em> measures the average squared difference between the elements of a sample or a population and the mean. The formulas for computing the sample and population variances are slightly different.</p>\n<p>The variance of a sample is computed as:</p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-301345\" src=\"//coursofppt.com/wp-content/uploads/variance-of-sample-formula.png\" alt=\"variance of a sample formula\" width=\"206\" height=\"73\" /></p>\n<p>The variance of a population is computed as:</p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-301348\" src=\"//coursofppt.com/wp-content/uploads/variance-of-population-formula.png\" alt=\"variance of a population formula\" width=\"206\" height=\"66\" /></p>\n<p>The <em>standard deviation</em> is the square root of the variance; it has the advantage that it is measured in the same units as the underlying data, while variance is measured in squared units.</p>\n<p>The standard deviation of a sample is computed as:</p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-301347\" src=\"//coursofppt.com/wp-content/uploads/standard-deviation-of-sample-formula.png\" alt=\"standard deviation of a sample\" width=\"206\" height=\"80\" /></p>\n<p>The standard deviation of a population is computed as:<br />\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-301346\" src=\"//coursofppt.com/wp-content/uploads/standard-deviation-of-population-formula.png\" alt=\"standard deviation of a population formula\" width=\"206\" height=\"77\" /></p>\n<h3>Measures of association</h3>\n<p><em>Measures of association</em> are used to determine how closely two variables are related to each other. Two of the most commonly used measures of association are:</p>\n<ul>\n<li>covariance</li>\n<li>correlation</li>\n</ul>\n<p>For both measures, a positive value indicates that two variables tend to move in the same direction, while a negative value indicates that two variables tend to move in opposite directions. A value of zero indicates that two variables are unrelated to each other (they are <em>independent</em> of each other).</p>\n<p>The formulas for the sample covariance and population covariance are slightly different.</p>\n<p>The sample covariance is computed as:</p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-301351\" src=\"//coursofppt.com/wp-content/uploads/sample-covariance-formula.png\" alt=\"sample covariance formula\" width=\"298\" height=\"65\" /></p>\n<p>The population covariance is computed as:</p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-301352\" src=\"//coursofppt.com/wp-content/uploads/population-covariance-formula.png\" alt=\"population covariance formula\" width=\"298\" height=\"65\" /></p>\n<p>The correlation has more convenient properties than the covariance. Unlike the covariance, which has no maximum or minimum value, the correlation coefficient always has a value between –1 and 1. This makes it easier to intuitively understand both the strength and direction of the relationship between two variables with the correlation coefficient. Further, the correlation coefficient is <em>unit-free</em> — it is just a pure number. The value of the covariance is influenced by the units in which the sample or population data are measured, which is highly inconvenient.</p>\n<p>The sample and population correlation coefficients both have the same value; although, their formulas use different notation.</p>\n<p>The sample correlation coefficient is computed as:</p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-301354\" src=\"//coursofppt.com/wp-content/uploads/sample-correlation-coefficient-formula.png\" alt=\"sample correlation coefficient formula\" width=\"106\" height=\"55\" /></p>\n<p>The population correlation coefficient is computed as:</p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-301355\" src=\"//coursofppt.com/wp-content/uploads/population-correlation-coefficient-formula.png\" alt=\"population correlation coefficient formula\" width=\"125\" height=\"56\" /></p>\n"},{"title":"Random variables and probability distributions","thumb":null,"image":null,"content":"<p>A <em>random variable</em> is used to assign numerical values to all the possible outcomes of a random experiment. A <em>probability distribution</em> assigns probabilities to these numerical values. The two basic types of probability distributions are:</p>\n<ul>\n<li>Discrete</li>\n<li>Continuous</li>\n</ul>\n<p>With a discrete probability distribution, there is only a finite number of possible values; with a continuous probability distribution, the number of possible values is infinite.</p>\n<h3>Discrete probability distributions</h3>\n<p>Two of the most widely used discrete probability distributions are:</p>\n<ul>\n<li>Binomial</li>\n<li>Poisson</li>\n</ul>\n<p>The <em>binomial </em>distribution is based on a random process in which a series of independent trials take place. On each trial, only two possible outcomes can occur. The probability of a given number of successful outcomes during a fixed number of trials is:</p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-301357\" src=\"//coursofppt.com/wp-content/uploads/binomial-distribution-equation.png\" alt=\"binomial distribution equation\" width=\"326\" height=\"60\" /></p>\n<p>The <em>Poisson </em>distribution is used to measure the probability that a specified number of events will occur over the next interval of time. Probabilities for the Poisson distribution are computed as follows:</p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-301358\" src=\"//coursofppt.com/wp-content/uploads/poisson-distribution-equation.png\" alt=\"Poisson distribution equation\" width=\"181\" height=\"58\" /></p>\n<h3>Continuous probability distributions</h3>\n<p>Some of the most widely used continuous probability distributions are:</p>\n<ul>\n<li>Uniform</li>\n<li>Normal</li>\n<li> Student’s t</li>\n<li>Chi-square</li>\n<li>F</li>\n</ul>\n<p>The <em>uniform</em> distribution is used to describe a situation in which all possible outcomes of a random experiment are equally likely to occur. For a uniform random variable X that is defined over the interval (a, b) the equation is:</p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-301359\" src=\"//coursofppt.com/wp-content/uploads/uniform-distribution-equation.png\" alt=\"uniform distribution equation\" width=\"171\" height=\"49\" /></p>\n<p>The <em>normal</em> distribution is one of the most widely used distributions in all applied disciplines such as economics, finance, psychology, biology, and so on. The normal distribution has several key properties, such as:</p>\n<ul>\n<li>It is described by a bell-shaped curve.</li>\n<li>It is symmetrical about the mean.</li>\n<li>It is defined over all real numbers between negative and positive infinity.</li>\n</ul>\n<p>Normal probabilities are used for sampling distributions, confidence intervals, hypothesis testing, regression analysis, and many other applications. Normal probabilities can be computed with tables, with the Texas Instruments TI-84 calculator, Microsoft Excel, or a statistical programming language.</p>\n<p>The <em>student’s t-distribution</em> (also known as the t-distribution) is often used in place of the normal distribution for cases when small samples are used. It is used for confidence intervals, hypothesis testing, regression analysis, and so on. The t-distribution has many properties in common with the standard normal distribution (where the mean is zero and the standard deviation is one), but it has a larger standard deviation and is characterized by degrees of freedom.</p>\n<p>The <em>chi-square </em>distribution is a continuous distribution derived from the standard normal distribution. Unlike the standard normal distribution, it is positively skewed and only defined for positive values. The chi-square distribution can be used to test hypotheses about the population variance, for goodness of fit tests, and many other applications.</p>\n<p>The <em>F-distribution</em> is another positively skewed continuous distribution. It is useful for testing hypotheses about the equality of two population variances and is also used in conjunction with analysis of variance (ANOVA) and regression analysis.</p>\n"},{"title":"Understand sampling distributions","thumb":null,"image":null,"content":"<p>A sample statistic such as  (the sample mean) can be thought of as a random variable that has its own probability distribution. According to the Central Limit Theorem, the sampling distribution of  is normally distributed if the underlying population is normally distributed and/or the sample size is at least 30.</p>\n<p>The mean of the sampling distribution of is:</p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-301361\" src=\"//coursofppt.com/wp-content/uploads/mean-of-sampling-distribution-x.png\" alt=\"mean of the sampling distribution of X\" width=\"73\" height=\"23\" /></p>\n<p>The standard deviation of the sampling distribution of (known as the <em>standard</em> <em>error</em> of ) depends on the sample size relative to the population size:</p>\n<ul>\n<li>If the sample size is less than or equal to 5 percent of the population size, the sample is small, relative to the size of the population. In this case, the standard error is:<br />\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-301362\" src=\"//coursofppt.com/wp-content/uploads/standard-error-of-x-small-sample.png\" alt=\"standard error where sample size is less than or equal to 5 percent of the population size\" width=\"93\" height=\"56\" /></li>\n<li>If the sample size is greater than 5 percent of the population size, the sample is large, relative to the size of the population. In this case, the standard error is:<br />\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-301363\" src=\"//coursofppt.com/wp-content/uploads/standard-error-of-x-large-sample.png\" alt=\"standard error where sample size is greater than 5 percent of the population size\" width=\"171\" height=\"68\" /></li>\n</ul>\n<p class=\"article-tips tip\">The term <img loading=\"lazy\" class=\"aligncenter size-full wp-image-301364\" src=\"//coursofppt.com/wp-content/uploads/finite-population-correction-factor.png\" alt=\"finite population correction factor\" width=\"82\" height=\"66\" /> is known as the finite population correction factor.</p>\n"},{"title":"How to construct confidence intervals","thumb":null,"image":null,"content":"<p>A confidence interval is a range of numbers that’s likely to contain the true value of an unknown population parameter<em>, </em>such as the population mean or proportion. When constructing confidence intervals for the population mean, there are two possible cases:</p>\n<ul>\n<li>The population standard deviation is known.</li>\n<li>The population standard deviation is unknown.</li>\n</ul>\n<p>When the population standard deviation is known, the appropriate form for a confidence interval about the population mean is:</p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-301365\" src=\"//coursofppt.com/wp-content/uploads/confidence-interval-population-mean-deviation-known.png\" alt=\"confidence interval when the population standard deviation is known\" width=\"123\" height=\"55\" /></p>\n<p>When the population standard deviation is unknown, the appropriate form for a confidence interval about the population mean is:</p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-301366\" src=\"//coursofppt.com/wp-content/uploads/confidence-interval-population-mean-deviation-unknown.png\" alt=\"confidence interval when the population standard deviation is unknown\" width=\"115\" height=\"55\" /></p>\n"},{"title":"Explore hypothesis testing in business statistics","thumb":null,"image":null,"content":"<p>Hypothesis testing is carried out to draw conclusions about a population parameter such as the mean, proportion, variance, and so on. Hypothesis testing is a six-step procedure:</p>\n<ol>\n<li>Null hypothesis</li>\n<li>Alternative hypothesis</li>\n<li>Level of significance</li>\n<li>Test statistic</li>\n<li>Critical value(s)</li>\n<li>Decision rule</li>\n</ol>\n<p>The <em>null hypothesis</em> is a statement that is assumed to be true unless there is strong contrary evidence. The <em>alternative hypothesis</em> is a statement that is accepted in place of the null hypothesis if there is sufficient evidence to reject the null hypothesis.</p>\n<p>The <em>level of significance</em> is the probability of incorrectly rejecting the null hypothesis (this is referred to as a Type I Error). A <em>test statistic</em> is a numerical measure that is constructed to determine whether the null hypothesis should be rejected.</p>\n<p>The <em>critical value</em> (or values) shows how extreme the test statistic must be in order to reject the null hypothesis. The <em>decision</em> as to whether or not to reject the null hypothesis is based on a comparison of the test statistic and the critical value (or values).</p>\n<p>When testing hypotheses about the population mean, there are two cases:</p>\n<ul>\n<li>The population standard deviation is known.</li>\n<li>The population standard deviation is unknown.</li>\n</ul>\n<p>When the population standard deviation is known, the test statistic and critical value (or values) are based on the standard normal (Z) distribution.</p>\n<p>The test statistic is:</p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-301368\" src=\"//coursofppt.com/wp-content/uploads/test-statistic-critical-values-population-standard-deviation-known.png\" alt=\"test statistic and critical value(s) based on the standard normal (Z) distribution when population standard deviation is known\" width=\"115\" height=\"65\" /></p>\n<p>The critical values depend on the alternative hypothesis chosen:</p>\n<p>Two-tailed test: <img loading=\"lazy\" class=\"aligncenter size-full wp-image-301369\" src=\"//coursofppt.com/wp-content/uploads/critical-value-two-tailed-test-standard-deviation-known.png\" alt=\"critical value of two-tailed test when population standard deviation is known\" width=\"59\" height=\"30\" /></p>\n<p>Right-tailed test: <img loading=\"lazy\" class=\"aligncenter size-full wp-image-301370\" src=\"//coursofppt.com/wp-content/uploads/critical-value-right-tailed-test-standard-deviation-known.png\" alt=\" critical value of right-tailed test when population standard deviation is known\" width=\"32\" height=\"28\" /></p>\n<p>Left-tailed test: <img loading=\"lazy\" class=\"aligncenter size-full wp-image-301371\" src=\"//coursofppt.com/wp-content/uploads/critical-value-left-tailed-test-standard-deviation-known.png\" alt=\" critical value of two-tailed test when population standard deviation is known\" width=\"43\" height=\"28\" /></p>\n<p>When the population standard deviation is unknown, the test statistic and critical value (or values) are based on the t-distribution.</p>\n<p>The test statistic is:</p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-301372\" src=\"//coursofppt.com/wp-content/uploads/critical-value-t-distribution-standard-deviation-unknown.png\" alt=\"test statistic and critical value(s) based on t-distribution when population standard deviation is unknown\" width=\"107\" height=\"67\" /></p>\n<p>The critical values depend on the alternative hypothesis chosen:</p>\n<p>Two-tailed test: <img loading=\"lazy\" class=\"aligncenter size-full wp-image-301373\" src=\"//coursofppt.com/wp-content/uploads/critical-value-two-tailed-test-standard-deviation-unknown.png\" alt=\" critical value of two-tailed test when population standard deviation is unknown\" width=\"50\" height=\"34\" /></p>\n<p>Right-tailed test: <img loading=\"lazy\" class=\"aligncenter size-full wp-image-301377\" src=\"//coursofppt.com/wp-content/uploads/critical-value-right-tailed-test-standard-deviation-unknown.png\" alt=\"critical value of right-tailed test when population standard deviation is unknown\" width=\"35\" height=\"33\" /></p>\n<p>Left-tailed test: <img loading=\"lazy\" class=\"aligncenter size-full wp-image-301375\" src=\"//coursofppt.com/wp-content/uploads/critical-value-left-tailed-test-standard-deviation-unknown-1.png\" alt=\"critical value of left-tailed test when population standard deviation is unknown\" width=\"48\" height=\"33\" /></p>\n"},{"title":"How businesses use regression analysis statistics","thumb":null,"image":null,"content":"<p>Regression analysis is a statistical methodology that helps you estimate the strength and direction of the relationship between two or more variables. Simple regression is based on the relationship between a dependent variable and a single independent variable, while multiple regression is based on the relationship between a dependent variable and two or more independent variables.</p>\n<p>For simple regression analysis, the population regression line is:</p>\n<p><!--Y<sub>i</sub> = β<sub>0</sub> + β<sub>1</sub>X<sub>i</sub> + ε<sub>i</sub>--><br />\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-301379\" src=\"//coursofppt.com/wp-content/uploads/simple-regression-analysis-population-regression-line.png\" alt=\"simple regression analysis population regression line\" width=\"192\" height=\"27\" /></p>\n<p>The corresponding sample regression line is:</p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-301378\" src=\"//coursofppt.com/wp-content/uploads/simple-regression-analysis-sample-regression-line.png\" alt=\"sample regression line\" width=\"141\" height=\"40\" /></p>\n<p>The results of regression analysis must be tested to ensure that the results are valid. One of the most important tests is known as the <em>t-test</em>; this is a hypothesis test that is used to determine if the slope coefficient equals zero. If this hypothesis cannot be rejected, it means that the independent variable (X) does not explain the value of the dependent variable (Y).</p>\n<p class=\"article-tips tip\">An important measure that is used to determine how well the regression model fits the sample data is known as the <em>coefficient of determination</em> (R<sup>2</sup>). The closer this measure is to one, the better is the fit of the sample regression line to the sample data.</p>\n"}],"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Five years","lifeExpectancySetFrom":"2023-01-31T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":207822},{"headers":{"creationTime":"2017-03-26T18:01:58+00:00","modifiedTime":"2024-12-05T14:41:15+00:00","timestamp":"2024-12-05T15:01:09+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Mergers & Acquisitions","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34245"},"slug":"mergers-acquisitions","categoryId":34245}],"title":"What Are Mergers and Acquisitions?","strippedTitle":"what are mergers and acquisitions?","slug":"what-are-mergers-and-acquisitions","canonicalUrl":"","手机搜检索擎提升":{"metaDescription":"Mergers and acquisitions (or M&A for short — the M&A world is rife with acronyms and initialisms) is a bit of a catchall phrase. For all intents and purposes, M","noIndex":0,"noFollow":0},"content":"<p><i>Mergers and </i><i>acquisitions</i> (or <i>M&A</i> for short — the M&A world is rife with acronyms and initialisms) is a bit of a catchall phrase. For all intents and purposes, M&A simply means the buying and selling of companies. When you think about it, mergers and acquisitions aren’t different; they’re simply variations on the same theme.</p>\r\n<p>In the strictest sense, a <i>merger</i> is a combination of two or more entities where each merging entity has an equal stake in the new enterprise and each merging entity has a very clearly defined role in the new entity. This ideal is the vaunted <i>merger of equals.</i></p>\r\n<p>Daimler’s 1998 combination with Chrysler was a merger of equals. In a more practical sense, so-called mergers of equals are rare; one side usually ends up controlling the enterprise. For example, the years following the Daimler-Chrysler merger showed that Daimler executives planned all along to control the combined entity.</p>\r\n<p>Although actual mergers do occur, most of the activity in the M&A world centers on one company buying another company, or the acquisitions category. Using the word <i>merger</i> keeps the uninitiated on their toes; plus, talking about combining two companies as equal partners rather than about committing a hostile takeover sounds much more egalitarian.</p>\r\n<p>Mergers are far less common than acquisitions. An <i>acquisition</i> is when one company buys another company, a division of another company, or a product line or certain assets from another company. Actually, an acquisition is when any kind of business purchases another part (or all) of another business.</p>\r\n<p>Although some companies grow <i>organically </i>(from within by creating and selling products or services), an acquisition allows a company to bypass the growth stage by simply buying existing sales and profits.</p>\r\n<p>Starting up a new product line may be less expensive than buying an existing one, but the market may take a while to adapt to the new product, if it does at all. For this reason, buying other companies rather than relying on organic growth may make sense for a particular company.</p>\r\n<p>The fact that one can transfer a company’s ownership through a sale often comes as a bit of surprise to many people (including many business owners, believe it or not). Business owners, especially owners of middle market and lower middle market companies, have spent their careers building a company, so the process of selling a business is often something new and foreign to them.</p>\r\n<p class=\"Tip\">Business with revenues between $250 million and $1 billion are considered middle market. Those between $20 million and $250 million are lower middle market.</p>","description":"<p><i>Mergers and </i><i>acquisitions</i> (or <i>M&A</i> for short — the M&A world is rife with acronyms and initialisms) is a bit of a catchall phrase. For all intents and purposes, M&A simply means the buying and selling of companies. When you think about it, mergers and acquisitions aren’t different; they’re simply variations on the same theme.</p>\r\n<p>In the strictest sense, a <i>merger</i> is a combination of two or more entities where each merging entity has an equal stake in the new enterprise and each merging entity has a very clearly defined role in the new entity. This ideal is the vaunted <i>merger of equals.</i></p>\r\n<p>Daimler’s 1998 combination with Chrysler was a merger of equals. In a more practical sense, so-called mergers of equals are rare; one side usually ends up controlling the enterprise. For example, the years following the Daimler-Chrysler merger showed that Daimler executives planned all along to control the combined entity.</p>\r\n<p>Although actual mergers do occur, most of the activity in the M&A world centers on one company buying another company, or the acquisitions category. Using the word <i>merger</i> keeps the uninitiated on their toes; plus, talking about combining two companies as equal partners rather than about committing a hostile takeover sounds much more egalitarian.</p>\r\n<p>Mergers are far less common than acquisitions. An <i>acquisition</i> is when one company buys another company, a division of another company, or a product line or certain assets from another company. Actually, an acquisition is when any kind of business purchases another part (or all) of another business.</p>\r\n<p>Although some companies grow <i>organically </i>(from within by creating and selling products or services), an acquisition allows a company to bypass the growth stage by simply buying existing sales and profits.</p>\r\n<p>Starting up a new product line may be less expensive than buying an existing one, but the market may take a while to adapt to the new product, if it does at all. For this reason, buying other companies rather than relying on organic growth may make sense for a particular company.</p>\r\n<p>The fact that one can transfer a company’s ownership through a sale often comes as a bit of surprise to many people (including many business owners, believe it or not). Business owners, especially owners of middle market and lower middle market companies, have spent their careers building a company, so the process of selling a business is often something new and foreign to them.</p>\r\n<p class=\"Tip\">Business with revenues between $250 million and $1 billion are considered middle market. Those between $20 million and $250 million are lower middle market.</p>","blurb":"","authors":[{"authorId":9971,"name":"Bill Snow","slug":"bill-snow","description":" \t\t <p><b>Bill Snow</b> is an authority on mergers and acquisitions. He has held leadership roles in public companies, venture&#45;backed dotcoms, and angel funded start&#45;ups. His perspective on corporate development gives him insight into the needs of business owners aiming to create value by selling or acquiring companies. ","hasArticle":false,"_links":{"self":"//dummies-api.coursofppt.com/v2/authors/9971"}}],"primaryCategoryTaxonomy":{"categoryId":34245,"title":"Mergers & Acquisitions","slug":"mergers-acquisitions","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34245"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[],"relatedArticles":{"fromBook":[{"articleId":208649,"title":"Mergers and Acquisitions For Dummies Cheat Sheet","slug":"mergers-acquisitions-for-dummies-cheat-sheet","categoryList":["business-careers-money","business","mergers-acquisitions"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/208649"}},{"articleId":188330,"title":"Keys to Successfully Completing an M&A Deal","slug":"keys-to-successfully-completing-an-ma-deal","categoryList":["business-careers-money","business","mergers-acquisitions"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/188330"}},{"articleId":188329,"title":"How to Integrate an Acquisition","slug":"how-to-integrate-an-acquisition","categoryList":["business-careers-money","business","mergers-acquisitions"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/188329"}},{"articleId":188328,"title":"Steps of the M&A Process","slug":"steps-of-the-ma-process","categoryList":["business-careers-money","business","mergers-acquisitions"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/188328"}},{"articleId":177987,"title":"Know Your Company’s Market Position before Embarking on M&A Activity","slug":"know-your-companys-market-position-before-embarking-on-ma-activity","categoryList":["business-careers-money","business","mergers-acquisitions"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/177987"}}],"fromCategory":[{"articleId":208649,"title":"Mergers and Acquisitions For Dummies Cheat Sheet","slug":"mergers-acquisitions-for-dummies-cheat-sheet","categoryList":["business-careers-money","business","mergers-acquisitions"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/208649"}},{"articleId":188330,"title":"Keys to Successfully Completing an M&A Deal","slug":"keys-to-successfully-completing-an-ma-deal","categoryList":["business-careers-money","business","mergers-acquisitions"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/188330"}},{"articleId":188329,"title":"How to Integrate an Acquisition","slug":"how-to-integrate-an-acquisition","categoryList":["business-careers-money","business","mergers-acquisitions"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/188329"}},{"articleId":188328,"title":"Steps of the M&A Process","slug":"steps-of-the-ma-process","categoryList":["business-careers-money","business","mergers-acquisitions"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/188328"}},{"articleId":177987,"title":"Know Your Company’s Market Position before Embarking on M&A Activity","slug":"know-your-companys-market-position-before-embarking-on-ma-activity","categoryList":["business-careers-money","business","mergers-acquisitions"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/177987"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":282397,"slug":"mergers-acquisitions-for-dummies","isbn":"9781394169504","categoryList":["business-careers-money","business","mergers-acquisitions"],"amazon":{"default":"//www.amazon.com/gp/product/1394169507/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"//www.amazon.ca/gp/product/1394169507/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"//www.tkqlhce.com/click-9208661-13710633?url=//www.chapters.indigo.ca/en-ca/books/product/1394169507-item.html&cjsku=978111945484","gb":"//www.amazon.co.uk/gp/product/1394169507/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"//www.amazon.de/gp/product/1394169507/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"//coursofppt.com/wp-content/uploads/mergers-and-acquisitions-for-dummies-2nd-edition-cover-9781394169504-203x255.jpg","width":203,"height":255},"title":"Mergers & Acquisitions For Dummies","testBankPinActivationLink":"","bookOutOfPrint":true,"authorsInfo":"<p><p><b><b data-author-id=\"9971\">Bill Snow</b></b> is an authority on mergers and acquisitions. He has held leadership roles in public companies, venture&#45;backed dotcoms, and angel funded start&#45;ups. His perspective on corporate development gives him insight into the needs of business owners aiming to create value by selling or acquiring companies.</p>","authors":[{"authorId":9971,"name":"Bill Snow","slug":"bill-snow","description":" \t\t <p><b>Bill Snow</b> is an authority on mergers and acquisitions. He has held leadership roles in public companies, venture&#45;backed dotcoms, and angel funded start&#45;ups. His perspective on corporate development gives him insight into the needs of business owners aiming to create value by selling or acquiring companies. ","hasArticle":false,"_links":{"self":"//dummies-api.coursofppt.com/v2/authors/9971"}}],"_links":{"self":"//dummies-api.coursofppt.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;mergers-acquisitions&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781394169504&quot;]}]\" id=\"du-slot-656f3b35a63c1\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;mergers-acquisitions&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781394169504&quot;]}]\" id=\"du-slot-656f3b35a7037\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2024-12-05T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":177956},{"headers":{"creationTime":"2024-10-13T16:58:49+00:00","modifiedTime":"2024-10-30T13:50:32+00:00","timestamp":"2024-10-30T15:01:09+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Business Communication","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34232"},"slug":"business-communication","categoryId":34232}],"title":"How to Create Truly Engaging Presentations","strippedTitle":"how to create truly engaging presentations","slug":"how-to-create-an-engaging-presentation","canonicalUrl":"","手机搜检索擎提升":{"metaDescription":"Learn the presentation concept of storyopia, which involves telling the story of a journey from what is now to what could be in the future.","noIndex":0,"noFollow":0},"content":"It’s in our nature to tell stories and share our life’s events. And you probably use hyperboles (exaggerations) to make your stories more engaging — peppering them with statements such as, “I nearly died of embarrassment” or “My feet were killing me.” While this casual sharing is different from being in front of an audience, you do know how to tell stories. You have lots of them. After all, you started telling stories when you made babbling sounds as a baby.\r\n\r\nYou can use this innate storytelling ability to create presentations that engage your audience, rather than put them to sleep.\r\n<p class=\"article-tips tldr\">Don't have time to read the entire article?\r\n<a href=\"#summary\" data-analytics-id=\"product-test-2\">Jump to the quick read summary.</a></p>\r\n\r\n\r\n[caption id=\"attachment_300885\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-300885\" src=\"//coursofppt.com/wp-content/uploads/woman-presenting-speaking-adobeStock_368229821.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Jacob Lund / Adobe Stock[/caption]\r\n\r\nWhat do we think of when we hear \"presentation?\" PowerPoint slides. And, yes, slides are helpful — but they're helpful as visual aids, not as the main storyteller.\r\n<p class=\"article-tips remember\">Good storytelling can make your presentations sizzle in ways that slides can’t.</p>\r\n\r\n<h2 id=\"tab1\" >An introduction to storyopia</h2>\r\nWhen people ask or search for \"how to create a presentation,\" or \"how to create a PowerPoint presentation,\" they're focusing on the technical aspect of the process. Of course, that's important. However, there's something even more critical to consider before you get down to creating your slides: Storyopia.\r\n\r\nMy concept of <em>Storyopia</em> represents the ideal. It's marriage of the words \"story\" and \"utopia.\" It’s the ideal story that takes the audience on a journey from what <em>is</em> to what <em>could be; a</em> journey to where they see themselves as heroes along that same path.\r\n\r\nTry to recall presentations you’ve attended. What drove the presentation? Bullet points? Charts? Tables? The monotonous drone of a facilitator plodding through a dry rendition of data? My guess is all of them. (A pretty tedious experience.)\r\n\r\nSince people began to communicate, storytelling has been the lifeblood to getting points or ideas across and making them memorable. Stories make ideas and words come alive. They explain examples or points of view in a way that resonates. People naturally connect emotionally with stories, associating their feelings with their learning.\r\n<p class=\"article-tips remember\">Stories aren’t meant to be objective. They’re meant to sway emotions, generate suspense, add surprise, create wonder, facilitate the call to action, and take your audience on a journey to success.</p>\r\n\r\n<h2 id=\"tab2\" >Using the story arc</h2>\r\nWhen you create a presentation, keep the story arc in mind. The figure below shows the typical story arc (also known as dramatic arc or narrative arc). It represents storyopia. When creating a story using the arc as a guide, your story will have a natural, connected flow:\r\n<ol>\r\n \t<li><strong>Cite the incident (the plot) telling what is.</strong></li>\r\n \t<li><strong>Build rising tension toward the climax.</strong></li>\r\n \t<li><strong>Work towards the resolution, which is what could be.</strong></li>\r\n</ol>\r\n[caption id=\"attachment_300883\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-300883\" src=\"//coursofppt.com/wp-content/uploads/story-arc-storytelling-presentations.jpg\" alt=\"Line graph showing the story arc from beginning to end\" width=\"630\" height=\"367\" /> ©John Wiley & Sons, Inc.<br />The story arc[/caption]\r\n\r\nAlways create tension in your story. It’s critical but often overlooked. If the tension isn’t obvious, this is a good opportunity to embellish with a story. After you’ve filled out a <em>start-up brief </em> — a tool for <a href=\"//coursofppt.com/article/business-careers-money/business/business-communication/know-your-audience-to-make-engaging-presentations-300913/\">identifying your audience</a> — you’ll have a good idea of your audience’s pain and what matters to them. Focus on storyopia: the gap between what is and what can be. Take them on that journey so they see themselves as heroes on the same path.\r\n<p class=\"article-tips tip\">To learn more about the start-up brief, as well as storyboarding and other helpful tools for preparing excellent presentations, grab a copy of my book/eBook <a href=\"//coursofppt.com/book/business-careers-money/business/business-communication/storytelling-in-presentations-for-dummies-300450/\"><em>Storytelling in Presentations For Dummies</em></a>.</p>\r\nAs part of creating presentations, your story will have characters: people, companies, or things, such as processes or equipment. There will be goals, struggles, challenges, and a positive or negative outcome. Either outcome serves as a valuable lesson. Let’s see how beginnings, middles, and ends can become a story:\r\n<ul>\r\n \t<li><strong>Beginning:</strong> Introduce characters with the same challenge, problem, complication, or issue your audience is facing — the reason they’re attending. You’ll hook them because they’ll feel like they’re in the same situation. Edit the details to keep the story simple and relatable. You may start with, “One of my customers was dealing with your exact issue(s).”</li>\r\n \t<li><strong>Middle:</strong> You’ve already sparked their curiosity. Now focus on the characters’ problems and how your solution brought the change they needed. Don’t merely go from Point A to Point B. The long cuts and shortcuts are what make the journey interesting, worthwhile, and relatable.</li>\r\n \t<li><strong>End:</strong> This is where you tie it together, targeted to the CTA. Deliver the main takeaways and lessons your audience should remember based on the success of your characters. Let your audience see the happy ending where they imagine themselves as heroes achieving these same positive outcomes.</li>\r\n</ul>\r\n<p class=\"article-tips remember\">Always give your characters names to make them more relatable, but change the names for the purpose of anonymity. People don’t identify with words such as <em>attendee, coworker, colleague,</em> or <em>manager.</em> Also, provide a vivid description of your main character and the setting so your audience can envision the scenario and place themselves in the situation.</p>\r\nFor example, if you’re presenting to a group about sales strategies because sales have been slumping, you may share a story of [name] who worked for [company for x years] and how he was able to bring his sales and commissions up to a much higher level by [strategy].\r\n<h2 id=\"tab3\" >Pitting the heroes against the villains</h2>\r\nFrom bedtime stories when we were kids to great novels and movies as we became older, a good story draws us. We love heroes. They display qualities we admire. They show us how to overcome challenges. We can recall superhero caped crusaders: Batman, Batgirl, Superman, Zorro, Shazam, Wonder Woman, Scarlet Witch, Thor, and others. We all want to be superheroes and live happily ever after in our worlds of family, friends, and business.\r\n\r\nAre there heroes in business presentations? Absolutely — the audience! This is how heroes and villains play a role in happy endings:\r\n<ul>\r\n \t<li>\r\n<p class=\"first-para\"><strong>Heroes:</strong> Think of the character Yoda from the <em>Star Wars</em> series. Yoda was the legendary Jedi Master who trained Jedi Knights for 800 years. Yoda was cool. He was a hero in addition to being a mentor and instructor. He unlocked the path to immortality in characters such as Han Solo, Luke Skywalker, Obi-Wan Kenobi, and others who became heroes in their own rights. You can be the Yoda in your presentation, unlocking the path to slaying the villain and guiding your audience toward success.</p>\r\n<p class=\"child-para\">Heroes can even be antiheroes — people who display true human nature. People who make poor decisions that may harm those around them, intentionally or not. Some are even well intentioned, such as Robin Hood, the classical literary antihero. He stole from the rich (bad) and gave to the poor (good). Even Donald Duck has been labeled antihero for his short and often explosive temper.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\"><strong>Villains:</strong> Without villains (often the most interesting characters) there would be no stories and no heroes. For example, if not for Cruella De Vil, <em>101 Dalmatians</em> would merely feature lots of spotted canines running around. Without Scar in <em>The Lion King</em> scheming to be next in line to seize the throne, there would be no story, and Simba wouldn’t have become a hero.</p>\r\n<p class=\"child-para\">In business, the villain is the problem or challenge. That can be unscrupulous people, anti-technology diehards, a combative person, the competition, and so on. A villain may also be a non-person: a specific event, befuddled communication, meager lead generation, declining customer base, poor cash flow, inability to retain valuable employees, failure to balance quality and growth, software that isn’t producing as expected, and so much more.</p>\r\n</li>\r\n \t<li><strong>Happy endings:</strong> You don’t want the victory to be too easy or too predictable — it kills the interest and suspense. At the beginning of every story the villain must be strong, the victim’s problems must seem insurmountable, and the hero’s task must seem challenging. Your story needs an imagined future where the audience puts themselves in the place of slaying their villain and making themselves heroes.</li>\r\n</ul>\r\nPerhaps your audience will use the knowledge they learned from you to:\r\n<ul id=\"summary\">\r\n \t<li>Add $$$ to their bottom line</li>\r\n \t<li>Become more innovative</li>\r\n \t<li>Discover the right tools or technology</li>\r\n \t<li>Take a leadership position</li>\r\n \t<li>Communicate with impact</li>\r\n \t<li>Get the big contract signed</li>\r\n \t<li>Procure a grant</li>\r\n</ul>\r\n<div class=\"summary-container\" data-testid=\"summarySection\">\r\n<div class=\"wrapper\">\r\n<div class=\"image-block\" data-testid=\"imageBlock\"></div>\r\n<div class=\"details-block\">\r\n<h2 id=\"tab4\" >Quick Read Summary</h2>\r\n<ul class=\"summary-list\">\r\n \t<li><p>In our daily lives, we often use hyperboles to add zest to our stories, making them more engaging. But when it comes to presentations, we tend to default to bullet points and charts, which can be monotonous. However, there's a better way to captivate your audience: the art of storytelling.</p></li>\r\n \t<li><p>Think of a presentation, and you might envision PowerPoint slides. While slides have their place as visual aids, the real storyteller should be you. Good storytelling can infuse life into your presentations, leaving a lasting impact on your audience.</p></li>\r\n \t<li><p>Before diving into creating slides, consider \"Storyopia,\" a concept that merges \"story\" and \"utopia.\" Storyopia is the ideal narrative that takes your audience on a journey from the current reality to what could be, casting them as heroes along the way.</p></li>\r\n \t<li><p>Storytelling is a timeless means of communication. It breathes life into ideas and words, resonating emotionally with your audience. Stories are not meant to be objective but to evoke emotions, generate suspense, and facilitate the call to action.</p></li>\r\n \t<li><p>When crafting a presentation, keep the story arc in mind:</p>\r\n<ol>\r\n \t<li>Cite the Incident (What Is): Start by presenting the current scenario, laying out the facts.</li>\r\n \t<li>Build Tension: Create rising tension, keeping your audience engaged and curious.</li>\r\n \t<li>Work Towards Resolution (What Could Be): Guide your audience toward a better future, making them see themselves as heroes on the journey.</li>\r\n</ol>\r\n</li>\r\n \t<li><p>To make your story relatable, introduce characters facing the same challenges as your audience. In the middle, highlight their struggles and how your solution brought positive change. End with the takeaways and lessons your audience should remember.</p></li>\r\n \t<li><p>Heroes and villains play a crucial role in your narrative. Your audience becomes the hero, looking to you as their guide (like Yoda in Star Wars), helping them overcome the villain (the problem or challenge). The villain can take various forms, from uncooperative individuals to technological obstacles.</p></li>\r\n \t<li><p>To ensure an engaging story, make the victory challenging but achievable. Your audience should envision themselves slaying their own villains and becoming heroes in their respective narratives.</p></li>\r\n \t<li><p>Incorporate storytelling into your presentations to inspire your audience and leave a lasting impact. Whether it's increasing profits, fostering innovation, or solving challenges, your storytelling can guide them to success.</p></li>\r\n \t<li><p>Unleash the power of Storyopia and transform your presentations from mundane to unforgettable. Make your audience the hero in their own story of triumph.</p></li>\r\n</ul>\r\n<p>Hungry for more? Go back and <a href=\"//coursofppt.com/article/business-careers-money/business/business-communication/how-to-create-an-engaging-presentation-300880/\">read the article</a> or <a href=\"//www.amazon.com/gp/product/1394201001/ref=as_li_tl?ie=UTF8&tag=wiley01-20\" class=\"amazon-btn\" target=\"_blank\" rel=\"noopener\">check out the book</a>.</p>\r\n</div>\r\n</div>\r\n</div>","description":"It’s in our nature to tell stories and share our life’s events. And you probably use hyperboles (exaggerations) to make your stories more engaging — peppering them with statements such as, “I nearly died of embarrassment” or “My feet were killing me.” While this casual sharing is different from being in front of an audience, you do know how to tell stories. You have lots of them. After all, you started telling stories when you made babbling sounds as a baby.\r\n\r\nYou can use this innate storytelling ability to create presentations that engage your audience, rather than put them to sleep.\r\n<p class=\"article-tips tldr\">Don't have time to read the entire article?\r\n<a href=\"#summary\" data-analytics-id=\"product-test-2\">Jump to the quick read summary.</a></p>\r\n\r\n\r\n[caption id=\"attachment_300885\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-300885\" src=\"//coursofppt.com/wp-content/uploads/woman-presenting-speaking-adobeStock_368229821.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Jacob Lund / Adobe Stock[/caption]\r\n\r\nWhat do we think of when we hear \"presentation?\" PowerPoint slides. And, yes, slides are helpful — but they're helpful as visual aids, not as the main storyteller.\r\n<p class=\"article-tips remember\">Good storytelling can make your presentations sizzle in ways that slides can’t.</p>\r\n\r\n<h2 id=\"tab1\" >An introduction to storyopia</h2>\r\nWhen people ask or search for \"how to create a presentation,\" or \"how to create a PowerPoint presentation,\" they're focusing on the technical aspect of the process. Of course, that's important. However, there's something even more critical to consider before you get down to creating your slides: Storyopia.\r\n\r\nMy concept of <em>Storyopia</em> represents the ideal. It's marriage of the words \"story\" and \"utopia.\" It’s the ideal story that takes the audience on a journey from what <em>is</em> to what <em>could be; a</em> journey to where they see themselves as heroes along that same path.\r\n\r\nTry to recall presentations you’ve attended. What drove the presentation? Bullet points? Charts? Tables? The monotonous drone of a facilitator plodding through a dry rendition of data? My guess is all of them. (A pretty tedious experience.)\r\n\r\nSince people began to communicate, storytelling has been the lifeblood to getting points or ideas across and making them memorable. Stories make ideas and words come alive. They explain examples or points of view in a way that resonates. People naturally connect emotionally with stories, associating their feelings with their learning.\r\n<p class=\"article-tips remember\">Stories aren’t meant to be objective. They’re meant to sway emotions, generate suspense, add surprise, create wonder, facilitate the call to action, and take your audience on a journey to success.</p>\r\n\r\n<h2 id=\"tab2\" >Using the story arc</h2>\r\nWhen you create a presentation, keep the story arc in mind. The figure below shows the typical story arc (also known as dramatic arc or narrative arc). It represents storyopia. When creating a story using the arc as a guide, your story will have a natural, connected flow:\r\n<ol>\r\n \t<li><strong>Cite the incident (the plot) telling what is.</strong></li>\r\n \t<li><strong>Build rising tension toward the climax.</strong></li>\r\n \t<li><strong>Work towards the resolution, which is what could be.</strong></li>\r\n</ol>\r\n[caption id=\"attachment_300883\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-300883\" src=\"//coursofppt.com/wp-content/uploads/story-arc-storytelling-presentations.jpg\" alt=\"Line graph showing the story arc from beginning to end\" width=\"630\" height=\"367\" /> ©John Wiley & Sons, Inc.<br />The story arc[/caption]\r\n\r\nAlways create tension in your story. It’s critical but often overlooked. If the tension isn’t obvious, this is a good opportunity to embellish with a story. After you’ve filled out a <em>start-up brief </em> — a tool for <a href=\"//coursofppt.com/article/business-careers-money/business/business-communication/know-your-audience-to-make-engaging-presentations-300913/\">identifying your audience</a> — you’ll have a good idea of your audience’s pain and what matters to them. Focus on storyopia: the gap between what is and what can be. Take them on that journey so they see themselves as heroes on the same path.\r\n<p class=\"article-tips tip\">To learn more about the start-up brief, as well as storyboarding and other helpful tools for preparing excellent presentations, grab a copy of my book/eBook <a href=\"//coursofppt.com/book/business-careers-money/business/business-communication/storytelling-in-presentations-for-dummies-300450/\"><em>Storytelling in Presentations For Dummies</em></a>.</p>\r\nAs part of creating presentations, your story will have characters: people, companies, or things, such as processes or equipment. There will be goals, struggles, challenges, and a positive or negative outcome. Either outcome serves as a valuable lesson. Let’s see how beginnings, middles, and ends can become a story:\r\n<ul>\r\n \t<li><strong>Beginning:</strong> Introduce characters with the same challenge, problem, complication, or issue your audience is facing — the reason they’re attending. You’ll hook them because they’ll feel like they’re in the same situation. Edit the details to keep the story simple and relatable. You may start with, “One of my customers was dealing with your exact issue(s).”</li>\r\n \t<li><strong>Middle:</strong> You’ve already sparked their curiosity. Now focus on the characters’ problems and how your solution brought the change they needed. Don’t merely go from Point A to Point B. The long cuts and shortcuts are what make the journey interesting, worthwhile, and relatable.</li>\r\n \t<li><strong>End:</strong> This is where you tie it together, targeted to the CTA. Deliver the main takeaways and lessons your audience should remember based on the success of your characters. Let your audience see the happy ending where they imagine themselves as heroes achieving these same positive outcomes.</li>\r\n</ul>\r\n<p class=\"article-tips remember\">Always give your characters names to make them more relatable, but change the names for the purpose of anonymity. People don’t identify with words such as <em>attendee, coworker, colleague,</em> or <em>manager.</em> Also, provide a vivid description of your main character and the setting so your audience can envision the scenario and place themselves in the situation.</p>\r\nFor example, if you’re presenting to a group about sales strategies because sales have been slumping, you may share a story of [name] who worked for [company for x years] and how he was able to bring his sales and commissions up to a much higher level by [strategy].\r\n<h2 id=\"tab3\" >Pitting the heroes against the villains</h2>\r\nFrom bedtime stories when we were kids to great novels and movies as we became older, a good story draws us. We love heroes. They display qualities we admire. They show us how to overcome challenges. We can recall superhero caped crusaders: Batman, Batgirl, Superman, Zorro, Shazam, Wonder Woman, Scarlet Witch, Thor, and others. We all want to be superheroes and live happily ever after in our worlds of family, friends, and business.\r\n\r\nAre there heroes in business presentations? Absolutely — the audience! This is how heroes and villains play a role in happy endings:\r\n<ul>\r\n \t<li>\r\n<p class=\"first-para\"><strong>Heroes:</strong> Think of the character Yoda from the <em>Star Wars</em> series. Yoda was the legendary Jedi Master who trained Jedi Knights for 800 years. Yoda was cool. He was a hero in addition to being a mentor and instructor. He unlocked the path to immortality in characters such as Han Solo, Luke Skywalker, Obi-Wan Kenobi, and others who became heroes in their own rights. You can be the Yoda in your presentation, unlocking the path to slaying the villain and guiding your audience toward success.</p>\r\n<p class=\"child-para\">Heroes can even be antiheroes — people who display true human nature. People who make poor decisions that may harm those around them, intentionally or not. Some are even well intentioned, such as Robin Hood, the classical literary antihero. He stole from the rich (bad) and gave to the poor (good). Even Donald Duck has been labeled antihero for his short and often explosive temper.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\"><strong>Villains:</strong> Without villains (often the most interesting characters) there would be no stories and no heroes. For example, if not for Cruella De Vil, <em>101 Dalmatians</em> would merely feature lots of spotted canines running around. Without Scar in <em>The Lion King</em> scheming to be next in line to seize the throne, there would be no story, and Simba wouldn’t have become a hero.</p>\r\n<p class=\"child-para\">In business, the villain is the problem or challenge. That can be unscrupulous people, anti-technology diehards, a combative person, the competition, and so on. A villain may also be a non-person: a specific event, befuddled communication, meager lead generation, declining customer base, poor cash flow, inability to retain valuable employees, failure to balance quality and growth, software that isn’t producing as expected, and so much more.</p>\r\n</li>\r\n \t<li><strong>Happy endings:</strong> You don’t want the victory to be too easy or too predictable — it kills the interest and suspense. At the beginning of every story the villain must be strong, the victim’s problems must seem insurmountable, and the hero’s task must seem challenging. Your story needs an imagined future where the audience puts themselves in the place of slaying their villain and making themselves heroes.</li>\r\n</ul>\r\nPerhaps your audience will use the knowledge they learned from you to:\r\n<ul id=\"summary\">\r\n \t<li>Add $$$ to their bottom line</li>\r\n \t<li>Become more innovative</li>\r\n \t<li>Discover the right tools or technology</li>\r\n \t<li>Take a leadership position</li>\r\n \t<li>Communicate with impact</li>\r\n \t<li>Get the big contract signed</li>\r\n \t<li>Procure a grant</li>\r\n</ul>\r\n<div class=\"summary-container\" data-testid=\"summarySection\">\r\n<div class=\"wrapper\">\r\n<div class=\"image-block\" data-testid=\"imageBlock\"></div>\r\n<div class=\"details-block\">\r\n<h2 id=\"tab4\" >Quick Read Summary</h2>\r\n<ul class=\"summary-list\">\r\n \t<li><p>In our daily lives, we often use hyperboles to add zest to our stories, making them more engaging. But when it comes to presentations, we tend to default to bullet points and charts, which can be monotonous. However, there's a better way to captivate your audience: the art of storytelling.</p></li>\r\n \t<li><p>Think of a presentation, and you might envision PowerPoint slides. While slides have their place as visual aids, the real storyteller should be you. Good storytelling can infuse life into your presentations, leaving a lasting impact on your audience.</p></li>\r\n \t<li><p>Before diving into creating slides, consider \"Storyopia,\" a concept that merges \"story\" and \"utopia.\" Storyopia is the ideal narrative that takes your audience on a journey from the current reality to what could be, casting them as heroes along the way.</p></li>\r\n \t<li><p>Storytelling is a timeless means of communication. It breathes life into ideas and words, resonating emotionally with your audience. Stories are not meant to be objective but to evoke emotions, generate suspense, and facilitate the call to action.</p></li>\r\n \t<li><p>When crafting a presentation, keep the story arc in mind:</p>\r\n<ol>\r\n \t<li>Cite the Incident (What Is): Start by presenting the current scenario, laying out the facts.</li>\r\n \t<li>Build Tension: Create rising tension, keeping your audience engaged and curious.</li>\r\n \t<li>Work Towards Resolution (What Could Be): Guide your audience toward a better future, making them see themselves as heroes on the journey.</li>\r\n</ol>\r\n</li>\r\n \t<li><p>To make your story relatable, introduce characters facing the same challenges as your audience. In the middle, highlight their struggles and how your solution brought positive change. End with the takeaways and lessons your audience should remember.</p></li>\r\n \t<li><p>Heroes and villains play a crucial role in your narrative. Your audience becomes the hero, looking to you as their guide (like Yoda in Star Wars), helping them overcome the villain (the problem or challenge). The villain can take various forms, from uncooperative individuals to technological obstacles.</p></li>\r\n \t<li><p>To ensure an engaging story, make the victory challenging but achievable. Your audience should envision themselves slaying their own villains and becoming heroes in their respective narratives.</p></li>\r\n \t<li><p>Incorporate storytelling into your presentations to inspire your audience and leave a lasting impact. Whether it's increasing profits, fostering innovation, or solving challenges, your storytelling can guide them to success.</p></li>\r\n \t<li><p>Unleash the power of Storyopia and transform your presentations from mundane to unforgettable. Make your audience the hero in their own story of triumph.</p></li>\r\n</ul>\r\n<p>Hungry for more? Go back and <a href=\"//coursofppt.com/article/business-careers-money/business/business-communication/how-to-create-an-engaging-presentation-300880/\">read the article</a> or <a href=\"//www.amazon.com/gp/product/1394201001/ref=as_li_tl?ie=UTF8&tag=wiley01-20\" class=\"amazon-btn\" target=\"_blank\" rel=\"noopener\">check out the book</a>.</p>\r\n</div>\r\n</div>\r\n</div>","blurb":"","authors":[{"authorId":10232,"name":"Sheryl Lindsell-Roberts","slug":"sheryl-lindsell-roberts","description":" <p><b>Sheryl Lindsell-Roberts MA</b> leads writing seminars across the country, including the popular workshop “Stories and Storyboarding: Building Blocks to Influential Presentations.” Roberts is also the author of over 25 books and is often quoted in national news outlets and magazines. She is the author of <i>Technical Writing For Dummies</i>. ","hasArticle":false,"_links":{"self":"//dummies-api.coursofppt.com/v2/authors/10232"}}],"primaryCategoryTaxonomy":{"categoryId":34232,"title":"Business Communication","slug":"business-communication","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34232"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"An introduction to storyopia","target":"#tab1"},{"label":"Using the story arc","target":"#tab2"},{"label":"Pitting the heroes against the villains","target":"#tab3"},{"label":"Quick Read Summary","target":"#tab4"}],"relatedArticles":{"fromBook":[{"articleId":300913,"title":"Know Your Audience to Create Engaging Presentations","slug":"know-your-audience-to-make-engaging-presentations","categoryList":["business-careers-money","business","business-communication"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/300913"}},{"articleId":300906,"title":"Finding Stories for Your Presentations","slug":"incorporating-your-experiences-into-your-presentations","categoryList":["business-careers-money","business","business-communication"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/300906"}},{"articleId":300479,"title":"Storytelling in Presentations For Dummies Cheat Sheet","slug":"storytelling-in-presentations-for-dummies-cheat-sheet","categoryList":["business-careers-money","business","business-communication"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/300479"}}],"fromCategory":[{"articleId":300913,"title":"Know Your Audience to Create Engaging Presentations","slug":"know-your-audience-to-make-engaging-presentations","categoryList":["business-careers-money","business","business-communication"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/300913"}},{"articleId":300906,"title":"Finding Stories for Your Presentations","slug":"incorporating-your-experiences-into-your-presentations","categoryList":["business-careers-money","business","business-communication"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/300906"}},{"articleId":300479,"title":"Storytelling in Presentations For Dummies Cheat Sheet","slug":"storytelling-in-presentations-for-dummies-cheat-sheet","categoryList":["business-careers-money","business","business-communication"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/300479"}},{"articleId":296682,"title":"Developing Cultural Awareness, an Important Soft Skill","slug":"developing-cultural-awareness-an-important-soft-skill","categoryList":["business-careers-money","business","business-communication"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/296682"}},{"articleId":296680,"title":"How to Be a Better Communicator at Work","slug":"how-to-be-a-better-communicator-an-important-soft-skill","categoryList":["business-careers-money","business","business-communication"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/296680"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":300450,"slug":"storytelling-in-presentations-for-dummies","isbn":"9781394201006","categoryList":["business-careers-money","business","business-communication"],"amazon":{"default":"//www.amazon.com/gp/product/1394201001/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"//www.amazon.ca/gp/product/1394201001/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"//www.tkqlhce.com/click-9208661-13710633?url=//www.chapters.indigo.ca/en-ca/books/product/1394201001-item.html&cjsku=978111945484","gb":"//www.amazon.co.uk/gp/product/1394201001/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"//www.amazon.de/gp/product/1394201001/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"//coursofppt.com/wp-content/uploads/9781394201006-203x255.jpg","width":203,"height":255},"title":"Storytelling in Presentations For Dummies","testBankPinActivationLink":"","bookOutOfPrint":true,"authorsInfo":"<p><p><b><b data-author-id=\"10232\">Sheryl Lindsell-Roberts</b> MA</b> leads writing seminars across the country, including the popular workshop “Stories and Storyboarding: Building Blocks to Influential Presentations.” Roberts is also the author of over 25 books and is often quoted in national news outlets and magazines. She is the author of <i>Technical Writing For Dummies</i>.</p>","authors":[{"authorId":10232,"name":"Sheryl Lindsell-Roberts","slug":"sheryl-lindsell-roberts","description":" <p><b>Sheryl Lindsell-Roberts MA</b> leads writing seminars across the country, including the popular workshop “Stories and Storyboarding: Building Blocks to Influential Presentations.” Roberts is also the author of over 25 books and is often quoted in national news outlets and magazines. She is the author of <i>Technical Writing For Dummies</i>. ","hasArticle":false,"_links":{"self":"//dummies-api.coursofppt.com/v2/authors/10232"}}],"_links":{"self":"//dummies-api.coursofppt.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;business-communication&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781394201006&quot;]}]\" id=\"du-slot-653fc53552201\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;business-communication&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781394201006&quot;]}]\" id=\"du-slot-653fc5355297f\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Five years","lifeExpectancySetFrom":"2024-10-13T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":300880},{"headers":{"creationTime":"2024-09-07T14:37:36+00:00","modifiedTime":"2024-10-24T19:14:10+00:00","timestamp":"2024-10-24T21:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Dummies Custom Solutions: Your Smartest Content Marketing Choice","strippedTitle":"dummies custom solutions: your smartest content marketing choice","slug":"dummies-custom-solutions-is-your-smartest-content-marketing-choice","canonicalUrl":"","手机搜检索擎提升":{"metaDescription":"Learn how Dummies Custom Solutions and brand recognition is your smartest choice for an integrated content marketing strategy.","noIndex":0,"noFollow":0},"content":"If you’re responsible for your company’s B2B marketing strategy, you face the ongoing challenge of reaching new prospective clients and explaining your products and services.\r\n\r\nIn today’s business world, where most marketing is digital, simply posting ads is not enough — it’s a short-term solution to what should be a long game plan, especially for businesses with complex products and services. That’s why most marketing leaders turn to content marketing.\r\n\r\n[caption id=\"attachment_300517\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-300517\" src=\"//coursofppt.com/wp-content/uploads/business-man-office-adobeStock_603210957.jpg\" alt=\"\" width=\"630\" height=\"400\" /> Peopleimages.com / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" ><strong>Reaching your target audience with content marketing</strong></h2>\r\nContent marketing involves producing and distributing educational information on topics your target audience finds valuable and interesting. This can include blogs on your website, social media posts, videos, podcasts, white papers, infographics, and ebooks.\r\n\r\nThese strategies help establish your business as a thought leader, get the attention of potential clients, and strengthen connections with your existing partners and clients.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work?</strong></h2>\r\nMost decision-makers these days research companies online and take more time to make their buying decisions. Custom created, educational content that is of high interest to your audience, written in a straightforward and no-nonsense way, answers their questions, offers something new, and is an excellent way to establish your expertise.\r\n\r\nCustom content makes the all-important connection breakthrough. And, once you have the attention of a potential client, you’re able to further explain your company, its specialties, and why it’s better than the competition.\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s competitive marketplace, consider <a href=\"//custom.coursofppt.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and eBooks when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because <em>Dummies</em> specializes in translating complex subject matter into content that is accurate, straightforward, and easy-to-understand.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> eBook (and printed book, if needed) for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Professional conferences and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions also creates infographics, iPapers, animated videos, audio, cheat sheets, and branded graphics for social media posts. All of these tools complement your eBook and drive traffic to your website, and they create an integrated content marketing approach.\r\n\r\nDummies Custom Solutions distinguishes your business among the noise in the market with something unique — increased exposure through the <em>Dummies</em> network of properties, a book, and other materials that help you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"//www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"//custom.coursofppt.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"//coursofppt.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"//custom.coursofppt.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"//coursofppt.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","description":"If you’re responsible for your company’s B2B marketing strategy, you face the ongoing challenge of reaching new prospective clients and explaining your products and services.\r\n\r\nIn today’s business world, where most marketing is digital, simply posting ads is not enough — it’s a short-term solution to what should be a long game plan, especially for businesses with complex products and services. That’s why most marketing leaders turn to content marketing.\r\n\r\n[caption id=\"attachment_300517\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-300517\" src=\"//coursofppt.com/wp-content/uploads/business-man-office-adobeStock_603210957.jpg\" alt=\"\" width=\"630\" height=\"400\" /> Peopleimages.com / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" ><strong>Reaching your target audience with content marketing</strong></h2>\r\nContent marketing involves producing and distributing educational information on topics your target audience finds valuable and interesting. This can include blogs on your website, social media posts, videos, podcasts, white papers, infographics, and ebooks.\r\n\r\nThese strategies help establish your business as a thought leader, get the attention of potential clients, and strengthen connections with your existing partners and clients.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work?</strong></h2>\r\nMost decision-makers these days research companies online and take more time to make their buying decisions. Custom created, educational content that is of high interest to your audience, written in a straightforward and no-nonsense way, answers their questions, offers something new, and is an excellent way to establish your expertise.\r\n\r\nCustom content makes the all-important connection breakthrough. And, once you have the attention of a potential client, you’re able to further explain your company, its specialties, and why it’s better than the competition.\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s competitive marketplace, consider <a href=\"//custom.coursofppt.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and eBooks when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because <em>Dummies</em> specializes in translating complex subject matter into content that is accurate, straightforward, and easy-to-understand.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> eBook (and printed book, if needed) for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Professional conferences and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions also creates infographics, iPapers, animated videos, audio, cheat sheets, and branded graphics for social media posts. All of these tools complement your eBook and drive traffic to your website, and they create an integrated content marketing approach.\r\n\r\nDummies Custom Solutions distinguishes your business among the noise in the market with something unique — increased exposure through the <em>Dummies</em> network of properties, a book, and other materials that help you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"//www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"//custom.coursofppt.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"//coursofppt.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"//custom.coursofppt.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"//coursofppt.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your target audience with content marketing","target":"#tab1"},{"label":"Why does content marketing work?","target":"#tab2"},{"label":"Dummies Custom Solutions: Great value for boosted recognition","target":"#tab3"},{"label":"Case Study: Thron","target":"#tab4"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":299508,"title":"Content Marketing Solutions for Sustainable Technology Companies","slug":"content-marketing-solutions-for-sustainable-technology-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/299508"}},{"articleId":299468,"title":"Content Marketing for Humanoid Robotics Companies","slug":"content-marketing-for-humanoid-robotics-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/299468"}},{"articleId":299453,"title":"Content Marketing for Green Technology Companies","slug":"content-marketing-for-green-technology-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/299453"}},{"articleId":299440,"title":"Content Marketing for CRISPR/Cas9 Biotech Companies","slug":"content-marketing-for-crispr-cas9-biotech-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/299440"}},{"articleId":299418,"title":"Content Marketing Solutions for Blockchain Companies","slug":"content-marketing-solutions-for-blockchain-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"//dummies-api.coursofppt.com/v2/articles/299418"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-6538308edac3e\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-6538308edbb50\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Five years","lifeExpectancySetFrom":"2024-09-07T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":300514},{"headers":{"creationTime":"2019-10-02T02:39:05+00:00","modifiedTime":"2024-10-20T18:04:18+00:00","timestamp":"2024-10-20T21:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Management","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34242"},"slug":"management","categoryId":34242}],"title":"Is it Time To Update Your Company’s Employee Review Process?","strippedTitle":"is it time to update your company’s employee review process?","slug":"how-to-update-your-companys-review-sessions-for-current-employees","canonicalUrl":"","手机搜检索擎提升":{"metaDescription":"If you’re not rethinking your employee review process for the Millennials’ unique perspective, your turnover rate will start creeping up.","noIndex":0,"noFollow":0},"content":"To stay competitive, companies have to adapt and adopt a progressive feedback structure. The ones leading the pack are those whose leaders recognize that their talent development strategies need to evolve with the changing demographics of their workforce.\r\n\r\nSuccessful feedback and reviews are absolutely critical. Oftentimes an employee’s exit can be traced back to a poor review session with his manager. If you’re not rethinking your review session to appeal to Millennials’ unique needs, you’re going to slowly (or quickly) see your turnover numbers creep up.\r\n\r\nWhen Baby Boomers entered the workforce, they entered into stiff competition with millions of peers to try and get ahead. In order to better understand how they stacked up with others, Boomers collectively created the annual feedback process. At the time, this yearly review was considered revolutionary.\r\n\r\nFast forward 20 years and you had Gen Xers growing weary of the style and infrequency of the yearly evaluation. It felt too formal, too delayed and, in a way, insincere. Xers had different objectives and priorities from their Boomer predecessors. The old model wasn’t working for them, so they shook things up by asking for more regular and transparent feedback.\r\n\r\nEnter Millennials. They’re the first generation in the workforce that grew up with the Internet. It has shaped who they are and what they expect, and they’re bringing those new expectations into the working world.\r\n\r\nDon’t be afraid to examine your current review structure and ask questions, such as:\r\n<ul>\r\n \t<li>Your review policy should be a living, breathing, evolving thing — has it been touched in the last ten years? Five years? Past year?</li>\r\n \t<li>Do your managers give both formal and informal feedback?</li>\r\n \t<li>Is there flexibility in feedback frequency, or is the rate static?</li>\r\n \t<li>Do you customize your approach based on the generation and/or the individual’s preference?</li>\r\n \t<li>Are you staying abreast of what your competitors, as well as the best-of-the-best, are doing?</li>\r\n</ul>\r\nIf you answer “no” to any of these questions, read on.\r\n<p class=\"article-tips warning\">If you make a 180-degree shift in the way things used to be done, you’re going to face an unhappy flood of Xer and Boomer employees. Make sure you’re giving people a few options.</p>\r\n<p class=\"article-tips warning\">Maybe your Xers don’t want a weekly check-in and once a month serves them just fine. Don’t ever assume; take the time to ask. And always keep in mind that change is hard, and in the workplace, if you’re trying to retain all generations, evolution trumps revolution.</p>\r\n\r\n<h2 id=\"tab1\" >Know what works for Millennials</h2>\r\nWhen strategizing about how to deliver feedback to Millennials, don’t spend sleepless nights daunted by how much you need to change. Yes, Millennials are wired a bit differently, but at the end of the day, they’re just people.\r\n\r\nTo make things easier for you and more valuable for them, it’s helpful to get a handle on understanding what works for them. Chances are you’ve got a pretty good grasp of how to communicate with Baby Boomer and Gen X employees, but start thinking (or asking!) about what works for Millennials before you sit down for a review.\r\n<h3>Ask them to self-evaluate before they pontificate</h3>\r\nOne of the first steps to make a review session work for Millennials is to give them time to think and evaluate first. This practice is not uncommon to Millennials — they’ve likely been doing it from elementary school all the way through their MBA programs — but that doesn’t mean they do it without prompting.\r\n\r\nSitting down and listing all the things you’ve done right and wrong isn’t necessarily a fun task for any generation, but it certainly is worthwhile. Prior to an informal or formal review session, ask Millennials to reflect on their performance.\r\n<h3>Ask yourself whether you know what to say</h3>\r\nWhile it may seem obvious, do your best to think before you speak. Consider phrases/words/thoughts commonly used in the workplace that should be avoided and replace them with something more savory.\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td width=\"208\"><strong>Don’t Say</strong></td>\r\n<td width=\"260\"><strong>Do Say</strong></td>\r\n</tr>\r\n</tbody>\r\n<tbody>\r\n<tr>\r\n<td width=\"208\">Three months ago …</td>\r\n<td width=\"260\">Last week or a couple of hours ago …</td>\r\n</tr>\r\n<tr>\r\n<td width=\"208\">Why do you need so much feedback?</td>\r\n<td width=\"260\">How much feedback do you prefer?</td>\r\n</tr>\r\n<tr>\r\n<td width=\"208\">What could you have done differently?</td>\r\n<td width=\"260\">What did you do well and what would you change?</td>\r\n</tr>\r\n<tr>\r\n<td width=\"208\">Back in my day …</td>\r\n<td width=\"260\">What has worked for me may or may not work for you …</td>\r\n</tr>\r\n<tr>\r\n<td width=\"208\">Let’s talk about your weaknesses …</td>\r\n<td width=\"260\">Let’s focus on your strengths …</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<h3>Ask them</h3>\r\nYup. That is it. Just plain ask them how they like their feedback. In all likelihood they have lots of thoughts on the topic. But you can’t forget that, though they belong to the Millennial generation, each employee is an individual.\r\n\r\nTake the time to have a conversation with them about how they prefer to receive feedback. Come to the meeting prepared with a proposed review session and format. Ask them for their thoughts, amend as necessary, and go from there. If you’re feeling adventurous, ask them whether they need anything different from you as a mentor.\r\n<h2 id=\"tab2\" >How to differentiate between formal and informal feedback</h2>\r\nFeedback sessions lie on a moving scale of formality, where all levels are equally important, but knowing when and how to go about each one … well, that requires a dash of experience with a pinch of emotional intelligence. That said, Millennials show a marked preference for the informal end of that scale. They’re an inherently informal generation because they grew up in an environment that allowed for constant and candid communication.\r\n\r\nFacebook, Twitter, and Instagram all allow Millennials to give feedback on people’s lives with a thumbs up/heart icon/emoji or comment. An acquaintance might post a recent picture of a vacation in Spain, and the response might be “Whoa, Jordan, those bullfighters are impressive. Looks fun!”\r\n\r\nEven if they’ve spoken to Jordan only a handful of times, they’re comfortable commenting (in a way, giving him feedback). They’re so accustomed to constantly giving and delivering feedback via these informal platforms that, to a Millennial, informal is the new normal, to the point that very formal feedback can stir up anxiety and feel a bit uncomfortable.\r\n\r\nIn stark contrast, other generations grew up in an environment when the norm was being left alone to fend for yourself unless something was going terribly wrong. In the workplace, older employees wait for the formal review process and use it as a scale to track progress over time.\r\n\r\nIn this format, you condense a half year or year’s worth of comments into a couple-hour time block. The window for feedback is typically opened for that brief period of time before being shut again for all but the most immediate and/or pressing needs. Politically correct language and documentation are standard, as well as professional attire and thorough preparation for every single review session.\r\n\r\nThere’s clearly quite a difference between the formal standard that Xers and Boomers are accustomed to and the more informal check-in that Millennials hunger for. In all likelihood, all your employees — whether they’re 25 or 68 — prefer a healthy mix of the two (with Millennials tipping the balance in favor of the informal).\r\n\r\nTo make sure that you deliver, you must first understand what differentiates the formal from the informal.\r\n\r\nFormal feedback looks like this:\r\n<ul>\r\n \t<li>The review is often scheduled months in advance.</li>\r\n \t<li>Pre-work is a prerequisite.</li>\r\n \t<li>The review room is organized in a specific way (for example, the manager deliberately sits across from the employee).</li>\r\n \t<li>The review always takes place in person.</li>\r\n \t<li>It lasts for a set period of time, typically one to two hours.</li>\r\n \t<li>Criticism is carefully couched, using phrases like, “This is an area of opportunity.”</li>\r\n \t<li>Professionalism and polish in communication and dress are expected.</li>\r\n \t<li>The review is meticulously documented.</li>\r\n \t<li>Communication is (mostly) one-directional.</li>\r\n \t<li>Extended periods of time lapse between sessions.</li>\r\n</ul>\r\nInformal feedback, on the other hand, looks more like this:\r\n<ul>\r\n \t<li>Feedback is delivered instantly or within a couple hours or days.</li>\r\n \t<li>Little or no pre-work is required.</li>\r\n \t<li>A public place or open office is often preferable to a closed-door office.</li>\r\n \t<li>Virtual communication is an acceptable alternative to meeting in person.</li>\r\n \t<li>Time frames are short and flexible, typically 5–15 minutes.</li>\r\n \t<li>The style of communication is casual and open — direct, but not abrasive.</li>\r\n \t<li>There are no expectations regarding decorum or dress.</li>\r\n \t<li>Documentation is scant, aside from determining next steps.</li>\r\n \t<li>Communication is two-directional.</li>\r\n \t<li>Flexibility is key in finding time that works, which may often be determined on the fly.</li>\r\n</ul>\r\n<p class=\"article-tips remember\">Each individual may prefer feedback that is particular to his career and lifestyle, so what works for one person won’t necessarily work for another. It will take a bit more work upfront, but make sure to curate your approach based on the needs of the individual.</p>\r\n\r\n<h2 id=\"tab3\" >Determine the right frequency for performance reviews</h2>\r\nIt’s no secret that Millennials want constant feedback. Of course, they do — they’ve grown up in an instant world and know that the sooner they learn something needs fixing, the sooner they’ll be able to fix it. The work environment, however, isn’t necessarily designed to accommodate that model, at least not at the present. HR policies, overscheduling, and lack of resources can all get in the way of instant communication and evaluation.\r\n\r\nAs a manager, you work with the tools at your disposal. Keep the lines of communication open with both your higher-ups and your direct reports. To ensure that you’re determining the right frequency — one that works for you, your employee, and your organization — follow these three steps:\r\n<ol>\r\n \t<li><strong> Ask. </strong>Get a gauge of how often the Millennials you’re managing want your thoughts. You will find that it varies from person to person, and you’ll save valuable time that might be lost in making assumptions.</li>\r\n \t<li><strong> Research. </strong>Seek insight from fellow leaders about what works for them. How often do they meet with their teams, and how rigid or flexible is that schedule? You can even take it a step further and track what trends and best-in-class examples are being referenced in the news and apply those concepts to your own practice.</li>\r\n \t<li><strong> Act. </strong>After asking and researching, set a plan into action. Pilot a feedback timeline for a month and then review until you find what works.</li>\r\n</ol>\r\nThe following are signs that the frequency may be too high:\r\n<ul>\r\n \t<li>When you meet with your direct report, you have trouble coming up with a review topic, whether the feedback is good or bad.</li>\r\n \t<li>You spend all the review session talking about your personal lives.</li>\r\n \t<li>Your own work is suffering.</li>\r\n \t<li>The Millennial keeps cancelling your sessions.</li>\r\n \t<li>There’s not enough time between your conversations to see positive changes in performance.</li>\r\n \t<li>You’re bored.</li>\r\n \t<li>They’re bored.</li>\r\n</ul>\r\n<p class=\"article-tips tip\">At most, stick with a default frequency of once a week. Younger generations will favor informal feedback in the moment, but in many cases that just may not be practical. Instead, as a base, schedule one-on-ones regularly for 15–30 minutes.</p>\r\n<p class=\"article-tips tip\">Set a time and a location, and make it a habit. That way you and your reports will grow accustomed to these check-ins. It’s up to both of you to assess and readjust the necessary frequency from there.</p>","description":"To stay competitive, companies have to adapt and adopt a progressive feedback structure. The ones leading the pack are those whose leaders recognize that their talent development strategies need to evolve with the changing demographics of their workforce.\r\n\r\nSuccessful feedback and reviews are absolutely critical. Oftentimes an employee’s exit can be traced back to a poor review session with his manager. If you’re not rethinking your review session to appeal to Millennials’ unique needs, you’re going to slowly (or quickly) see your turnover numbers creep up.\r\n\r\nWhen Baby Boomers entered the workforce, they entered into stiff competition with millions of peers to try and get ahead. In order to better understand how they stacked up with others, Boomers collectively created the annual feedback process. At the time, this yearly review was considered revolutionary.\r\n\r\nFast forward 20 years and you had Gen Xers growing weary of the style and infrequency of the yearly evaluation. It felt too formal, too delayed and, in a way, insincere. Xers had different objectives and priorities from their Boomer predecessors. The old model wasn’t working for them, so they shook things up by asking for more regular and transparent feedback.\r\n\r\nEnter Millennials. They’re the first generation in the workforce that grew up with the Internet. It has shaped who they are and what they expect, and they’re bringing those new expectations into the working world.\r\n\r\nDon’t be afraid to examine your current review structure and ask questions, such as:\r\n<ul>\r\n \t<li>Your review policy should be a living, breathing, evolving thing — has it been touched in the last ten years? Five years? Past year?</li>\r\n \t<li>Do your managers give both formal and informal feedback?</li>\r\n \t<li>Is there flexibility in feedback frequency, or is the rate static?</li>\r\n \t<li>Do you customize your approach based on the generation and/or the individual’s preference?</li>\r\n \t<li>Are you staying abreast of what your competitors, as well as the best-of-the-best, are doing?</li>\r\n</ul>\r\nIf you answer “no” to any of these questions, read on.\r\n<p class=\"article-tips warning\">If you make a 180-degree shift in the way things used to be done, you’re going to face an unhappy flood of Xer and Boomer employees. Make sure you’re giving people a few options.</p>\r\n<p class=\"article-tips warning\">Maybe your Xers don’t want a weekly check-in and once a month serves them just fine. Don’t ever assume; take the time to ask. And always keep in mind that change is hard, and in the workplace, if you’re trying to retain all generations, evolution trumps revolution.</p>\r\n\r\n<h2 id=\"tab1\" >Know what works for Millennials</h2>\r\nWhen strategizing about how to deliver feedback to Millennials, don’t spend sleepless nights daunted by how much you need to change. Yes, Millennials are wired a bit differently, but at the end of the day, they’re just people.\r\n\r\nTo make things easier for you and more valuable for them, it’s helpful to get a handle on understanding what works for them. Chances are you’ve got a pretty good grasp of how to communicate with Baby Boomer and Gen X employees, but start thinking (or asking!) about what works for Millennials before you sit down for a review.\r\n<h3>Ask them to self-evaluate before they pontificate</h3>\r\nOne of the first steps to make a review session work for Millennials is to give them time to think and evaluate first. This practice is not uncommon to Millennials — they’ve likely been doing it from elementary school all the way through their MBA programs — but that doesn’t mean they do it without prompting.\r\n\r\nSitting down and listing all the things you’ve done right and wrong isn’t necessarily a fun task for any generation, but it certainly is worthwhile. Prior to an informal or formal review session, ask Millennials to reflect on their performance.\r\n<h3>Ask yourself whether you know what to say</h3>\r\nWhile it may seem obvious, do your best to think before you speak. Consider phrases/words/thoughts commonly used in the workplace that should be avoided and replace them with something more savory.\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td width=\"208\"><strong>Don’t Say</strong></td>\r\n<td width=\"260\"><strong>Do Say</strong></td>\r\n</tr>\r\n</tbody>\r\n<tbody>\r\n<tr>\r\n<td width=\"208\">Three months ago …</td>\r\n<td width=\"260\">Last week or a couple of hours ago …</td>\r\n</tr>\r\n<tr>\r\n<td width=\"208\">Why do you need so much feedback?</td>\r\n<td width=\"260\">How much feedback do you prefer?</td>\r\n</tr>\r\n<tr>\r\n<td width=\"208\">What could you have done differently?</td>\r\n<td width=\"260\">What did you do well and what would you change?</td>\r\n</tr>\r\n<tr>\r\n<td width=\"208\">Back in my day …</td>\r\n<td width=\"260\">What has worked for me may or may not work for you …</td>\r\n</tr>\r\n<tr>\r\n<td width=\"208\">Let’s talk about your weaknesses …</td>\r\n<td width=\"260\">Let’s focus on your strengths …</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<h3>Ask them</h3>\r\nYup. That is it. Just plain ask them how they like their feedback. In all likelihood they have lots of thoughts on the topic. But you can’t forget that, though they belong to the Millennial generation, each employee is an individual.\r\n\r\nTake the time to have a conversation with them about how they prefer to receive feedback. Come to the meeting prepared with a proposed review session and format. Ask them for their thoughts, amend as necessary, and go from there. If you’re feeling adventurous, ask them whether they need anything different from you as a mentor.\r\n<h2 id=\"tab2\" >How to differentiate between formal and informal feedback</h2>\r\nFeedback sessions lie on a moving scale of formality, where all levels are equally important, but knowing when and how to go about each one … well, that requires a dash of experience with a pinch of emotional intelligence. That said, Millennials show a marked preference for the informal end of that scale. They’re an inherently informal generation because they grew up in an environment that allowed for constant and candid communication.\r\n\r\nFacebook, Twitter, and Instagram all allow Millennials to give feedback on people’s lives with a thumbs up/heart icon/emoji or comment. An acquaintance might post a recent picture of a vacation in Spain, and the response might be “Whoa, Jordan, those bullfighters are impressive. Looks fun!”\r\n\r\nEven if they’ve spoken to Jordan only a handful of times, they’re comfortable commenting (in a way, giving him feedback). They’re so accustomed to constantly giving and delivering feedback via these informal platforms that, to a Millennial, informal is the new normal, to the point that very formal feedback can stir up anxiety and feel a bit uncomfortable.\r\n\r\nIn stark contrast, other generations grew up in an environment when the norm was being left alone to fend for yourself unless something was going terribly wrong. In the workplace, older employees wait for the formal review process and use it as a scale to track progress over time.\r\n\r\nIn this format, you condense a half year or year’s worth of comments into a couple-hour time block. The window for feedback is typically opened for that brief period of time before being shut again for all but the most immediate and/or pressing needs. Politically correct language and documentation are standard, as well as professional attire and thorough preparation for every single review session.\r\n\r\nThere’s clearly quite a difference between the formal standard that Xers and Boomers are accustomed to and the more informal check-in that Millennials hunger for. In all likelihood, all your employees — whether they’re 25 or 68 — prefer a healthy mix of the two (with Millennials tipping the balance in favor of the informal).\r\n\r\nTo make sure that you deliver, you must first understand what differentiates the formal from the informal.\r\n\r\nFormal feedback looks like this:\r\n<ul>\r\n \t<li>The review is often scheduled months in advance.</li>\r\n \t<li>Pre-work is a prerequisite.</li>\r\n \t<li>The review room is organized in a specific way (for example, the manager deliberately sits across from the employee).</li>\r\n \t<li>The review always takes place in person.</li>\r\n \t<li>It lasts for a set period of time, typically one to two hours.</li>\r\n \t<li>Criticism is carefully couched, using phrases like, “This is an area of opportunity.”</li>\r\n \t<li>Professionalism and polish in communication and dress are expected.</li>\r\n \t<li>The review is meticulously documented.</li>\r\n \t<li>Communication is (mostly) one-directional.</li>\r\n \t<li>Extended periods of time lapse between sessions.</li>\r\n</ul>\r\nInformal feedback, on the other hand, looks more like this:\r\n<ul>\r\n \t<li>Feedback is delivered instantly or within a couple hours or days.</li>\r\n \t<li>Little or no pre-work is required.</li>\r\n \t<li>A public place or open office is often preferable to a closed-door office.</li>\r\n \t<li>Virtual communication is an acceptable alternative to meeting in person.</li>\r\n \t<li>Time frames are short and flexible, typically 5–15 minutes.</li>\r\n \t<li>The style of communication is casual and open — direct, but not abrasive.</li>\r\n \t<li>There are no expectations regarding decorum or dress.</li>\r\n \t<li>Documentation is scant, aside from determining next steps.</li>\r\n \t<li>Communication is two-directional.</li>\r\n \t<li>Flexibility is key in finding time that works, which may often be determined on the fly.</li>\r\n</ul>\r\n<p class=\"article-tips remember\">Each individual may prefer feedback that is particular to his career and lifestyle, so what works for one person won’t necessarily work for another. It will take a bit more work upfront, but make sure to curate your approach based on the needs of the individual.</p>\r\n\r\n<h2 id=\"tab3\" >Determine the right frequency for performance reviews</h2>\r\nIt’s no secret that Millennials want constant feedback. Of course, they do — they’ve grown up in an instant world and know that the sooner they learn something needs fixing, the sooner they’ll be able to fix it. The work environment, however, isn’t necessarily designed to accommodate that model, at least not at the present. HR policies, overscheduling, and lack of resources can all get in the way of instant communication and evaluation.\r\n\r\nAs a manager, you work with the tools at your disposal. Keep the lines of communication open with both your higher-ups and your direct reports. To ensure that you’re determining the right frequency — one that works for you, your employee, and your organization — follow these three steps:\r\n<ol>\r\n \t<li><strong> Ask. </strong>Get a gauge of how often the Millennials you’re managing want your thoughts. You will find that it varies from person to person, and you’ll save valuable time that might be lost in making assumptions.</li>\r\n \t<li><strong> Research. </strong>Seek insight from fellow leaders about what works for them. How often do they meet with their teams, and how rigid or flexible is that schedule? You can even take it a step further and track what trends and best-in-class examples are being referenced in the news and apply those concepts to your own practice.</li>\r\n \t<li><strong> Act. </strong>After asking and researching, set a plan into action. Pilot a feedback timeline for a month and then review until you find what works.</li>\r\n</ol>\r\nThe following are signs that the frequency may be too high:\r\n<ul>\r\n \t<li>When you meet with your direct report, you have trouble coming up with a review topic, whether the feedback is good or bad.</li>\r\n \t<li>You spend all the review session talking about your personal lives.</li>\r\n \t<li>Your own work is suffering.</li>\r\n \t<li>The Millennial keeps cancelling your sessions.</li>\r\n \t<li>There’s not enough time between your conversations to see positive changes in performance.</li>\r\n \t<li>You’re bored.</li>\r\n \t<li>They’re bored.</li>\r\n</ul>\r\n<p class=\"article-tips tip\">At most, stick with a default frequency of once a week. Younger generations will favor informal feedback in the moment, but in many cases that just may not be practical. Instead, as a base, schedule one-on-ones regularly for 15–30 minutes.</p>\r\n<p class=\"article-tips tip\">Set a time and a location, and make it a habit. That way you and your reports will grow accustomed to these check-ins. It’s up to both of you to assess and readjust the necessary frequency from there.</p>","blurb":"","authors":[{"authorId":11306,"name":"Dummies Press","slug":"dummies-press","description":"","hasArticle":false,"_links":{"self":"//dummies-api.coursofppt.com/v2/authors/11306"}}],"primaryCategoryTaxonomy":{"categoryId":34242,"title":"Management","slug":"management","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34242"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Know what works for Millennials","target":"#tab1"},{"label":"How to differentiate between formal and informal feedback","target":"#tab2"},{"label":"Determine the right frequency for performance reviews","target":"#tab3"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":300182,"title":"Objectives & Key Results for Different Company 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