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chơi xổ số keno trực tuyếnLiên kết đăng nhập

Marketing For Dummies

Authors:
Jeanette Maw McMurtry

Overview

Pump up your business with the latest, greatest marketing techniques

This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget.

  • Learn the marketing and sales strategies that work in any economy
  • Discover how to engage customers with trust and enthusiasm
  • Understand post-pandemic changes in consumer attitudes
  • Discover new tools and technologies for finding customers and inspiring loyalty
  • Adapt your brand, pricing, and sales approach to make your business more valuable
  • Avoid common marketing mistakes and learn how to measure the impact of your efforts

In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Pump up your business with the latest, greatest marketing techniques

This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget.

  • Learn the marketing and sales strategies that work in any economy
  • Discover how to engage customers with trust and enthusiasm
  • Understand post-pandemic changes in consumer attitudes
  • Discover new tools and technologies for finding customers and inspiring loyalty
  • Adapt your brand, pricing, and sales approach
to make your business more valuable
  • Avoid common marketing mistakes and learn how to measure the impact of your efforts

  • In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

    For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

    Marketing For Dummies Cheat Sheet

    You can read a dozen books on marketing strategies for current times, or you can read Marketing For Dummies, 6th Edition for everything you need to know about engaging today’s complex consumers, succeeding at e-commerce, winning the SEO game, driving sales through email, social media, and direct mail campaigns, using diverse channels effectively, and much more. This Cheat Sheet outlines marketing strategies and tactics, and ways to boost results with creativity.

    Articles From The Book

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