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{"appState":{"pageLoadApiCallsStatus":true},"bookState":{"book":{"headers":{"timestamp":"2025-04-01T08:11:22+00:00"},"bookId":282583,"data":{"name":"Small Business Marketing Strategies All-in-One For Dummies","title":"Small Business Marketing Strategies All-in-One For Dummies","slug":"small-business-marketing-strategies-all-in-one-for-dummies","breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Small Business","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34251"},"slug":"small-business","categoryId":34251},{"name":"General Small Business","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34253"},"slug":"general-small-business","categoryId":34253}],"description":"<p><b>Transform your small business into a revenue-generating machine with this step-by-step marketing resource </b></p> <p>Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. </p> <p>In <i>Small Business Marketing Strategies All-in-One For Dummies,</i> small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. </p> <p>You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. </p> <p>In this book, you will: </p> <ul> <li>Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals </li> <li>Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing </li> <li>Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix </li> <li>Evolve past gut instincts and measure your results with hard data and reliable metrics </li> </ul> <p>Moving beyond individual strategies and techniques, <i>Small Business Marketing Strategies All-in-One For Dummies</i> shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.  </p>","bookOutOfPrint":false,"testBankPinActivationLink":"","publishedDate":"2017-05-23T12:11:15+00:00","primaryISBN":"9781119236917","secondaryISBNs":"9781119236931,9781119236924","learningType":"Advance","primaryCategory":{"categoryId":34253,"title":"General Small Business","slug":"general-small-business","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34253"}},"secondaryCategory":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34243"}},"amazon":{"default":"//www.amazon.com/gp/product/1119236916/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"//www.amazon.ca/gp/product/1119236916/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"//www.tkqlhce.com/click-9208661-13710633?url=//www.chapters.indigo.ca/en-ca/books/product/1119236916-item.html&cjsku=978111945484","gb":"//www.amazon.co.uk/gp/product/1119236916/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"//www.amazon.de/gp/product/1119236916/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"//coursofppt.com/covers/9781119236917.jpg","width":250,"height":350},"authors":[{"authorId":34784,"name":"","slug":"","description":" <p><b>John Shovic, PhD,</b> is a computer science faculty member at the University of Idaho specializing in robotics and artificial intelligence.</p> <p><b>Alan Simpson</b> is a web development professional who has published more than 100 articles and books on technology.</p> ","hasArticle":false,"_links":{"self":"//dummies-api.coursofppt.com/v2/authors/34784"}}],"relatedArticles":{"_links":{"self":"//dummies-api.coursofppt.com/v2/articles?book=282583&offset=0&size=5"}},"relatedBooks":[{"bookId":282582,"name":"Small Business Marketing Kit For Dummies","slug":"small-business-marketing-kit-for-dummies-3rd-edition","primaryCategory":{"categoryId":34253,"title":"General Small Business","slug":"general-small-business","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34253"}},"categoryList":["business-careers-money","business","small-business","general-small-business"],"image":{"src":"//coursofppt.com/covers/9781118311837.jpg","width":250,"height":350},"_links":{"self":"//dummies-api.coursofppt.com/v2/books/282582"}},{"bookId":292855,"name":"Advertising For Dummies","slug":"advertising-for-dummies","primaryCategory":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34243"}},"categoryList":["business-careers-money","business","marketing"],"image":{"src":"//coursofppt.com/covers/9780470045831.jpg","width":250,"height":350},"_links":{"self":"//dummies-api.coursofppt.com/v2/books/292855"}},{"bookId":282379,"name":"Marketing For Dummies","slug":"marketing-for-dummies-5th-edition","primaryCategory":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"//dummies-api.coursofppt.com/v2/categories/34243"}},"categoryList":["business-careers-money","business","marketing"],"image":{"src":"//coursofppt.com/covers/9781119894872.jpg","width":250,"height":350},"_links":{"self":"//dummies-api.coursofppt.com/v2/books/282379"}}],"cheatSheet":{"articleId":218799,"slug":"small-business-marketing-strategies-all-in-one-for-dummies-cheat-sheet","title":"Small Business Marketing Strategies All-in-One For Dummies Cheat Sheet","description":"<div class=\"intro\">\r\n\r\nAll customers are not alike. 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Small Business Marketing Strategies All-in-One For Dummies

Author:

Overview

Transform your small business into a revenue-generating machine with this step-by-step marketing resource 

Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. 

In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. 

You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest.  In this book, you will: 
  • Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals 
  • Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing 
  • Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix 
  • Evolve past gut instincts and measure your results with hard data and reliable metrics 

Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.  

Transform your small business into a revenue-generating machine with this step-by-step marketing resource 

Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. 

In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through&nbsp;every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. 

You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different
marketing methods, such as content, social, search, and traditional, to generate massive customer interest. 

In this book, you will: 
  • Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals 
  • Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing 
  • Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix 
  • Evolve past gut instincts and measure your results with hard data and reliable metrics 

Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.  

Small Business Marketing Strategies All-in-One For Dummies Cheat Sheet

All customers are not alike. Knowing how they differ — what their individual and group needs and preferences are — is key to successful marketing efforts nowadays. Marketing strategy involves segmenting your customers into groups and researching and studying those groups to tailor your messages specifically to them. Social media is a great way to do that because the various types of social media already have their own quirks and styles associated with them, and that can be an aid when it comes time to hone specific marketing messages. Another important modern-day piece of the marketing puzzle is content marketing, which adds value by providing real content that consumers can use, but which also promotes your business.

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